SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 97

Customer User-Generated Management Product 97

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Some solutions, like account-based marketing (ABM) tools, can do this out of the box and allow you to: Select the target account (aligning your ideal customer profile to accounts with intent to buy your services). Here are a few examples.

CRM 127

CRM User-Generated CMO Traditional Marketing 127

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences.

CRM 114

CRM User-Generated Marketing Automation Platform Marketing 114

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Deliver in-app customer support with mobile chat SDK. Flexible editing with drag-and-drop areas in custom email templates. Reps can easily identify where to focus their efforts, such as generating new leads or prioritizing certain stages to improve lead qualification.

CRM 111

CRM Transform User-Generated Management 111

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Each chapter has its own goals, tools, and measures of success.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Martech

SEPTEMBER 19, 2024

One of the most powerful things about generative AI is how quickly you can turn ideas into reality. Keep reading to learn how I used a combination of spreadsheets and generative AI to create fully functioning calculators. I had a different model create this code for a lead generation calculator. I’m not a coder.

User-Generated 130

User-Generated CRM Marketing Strategy Advertising 130

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Email: Business email address Sign me up!

Transform 117

Transform CRM Analytics User-Generated 117

Martech

SEPTEMBER 12, 2024

With a large user base, app hosting capabilities and integrations with many of the 14,000 other tools, the company is the first sharpshooter to ride into town and claim the role of sheriff. Integrating more features naturally drives customers to the platform and the core CRM product. Will other CRMs be on the podium?

Marketing Automation Platform 105

Marketing Automation Platform CRM User-Generated Price 105

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. These are good credit risk customers; they simply present in different ways. They need to determine “How much can I borrow?”

Transform 128

Transform User-Generated Retail Finance 128

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. Customer-centric approach.

Copywriting 120

Copywriting Transform PR User-Generated 120

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Using cloud storage and processing platforms like Google Cloud elevates data management.

Transform 120

Transform Analytics eCommerce CRM 120

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights.

Key Performance Indicator 117

Key Performance Indicator Transform User-Generated CMO 117

Martech

DECEMBER 20, 2024

Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization. Library of skills and integrations This library spans key business applications like CRM, Slack and Tableau, and integrations from AppExchange partners. It also helps users check for accuracy.

CRM 103

CRM Marketing Automation Platform User-Generated Management 103

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. This means that users can directly access and import assets from the DAM into the CMS without needing to download and upload files manually. This is crucial for understanding customer preferences and improving engagement. Processing.

Management 113

Management eCommerce CRM User-Generated 113

Martech

JULY 11, 2024

Additionally, legacy marketing automation providers have increased costs for additional contacts and seats, leveraging their entrenched position due to established workflows, integrations and customizations. When evaluating new platforms, prioritize robust CRM integration and customer data platforms (CDPs).

CRM 93

CRM Marketing Automation Platform User-Generated Price 93

Hubspot Marketing

SEPTEMBER 11, 2024

From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. Waste of time for less frequent users. User interface. Customization. I generally prioritize user interface and accuracy when I’m assessing a tool.

Price 125

Price CRM User-Generated Analytics 125

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Optimize processes for lead generation and customer acquisition. RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Implement and manage tools and technologies that support revenue generation.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 130

User-Generated Food Transform Marketing 130

Martech

MARCH 24, 2025

In our latest MarTech Intelligence Report, Email Marketing Platforms: A Marketers Guide , we take a deep dive into how AI is shaping the next generation of email platforms. Generative AI tools in email platforms can now suggest, refine or even write subject lines, body copy and calls to action, helping marketers scale content production.

Email Marketing 98

Email Marketing Transform User-Generated eCommerce 98

Hubspot Marketing

SEPTEMBER 6, 2024

Customize and Personalize In my opinion, customization and personalization are the way to go if you want to make a sale or keep a customer. As technology advances and AI becomes more commonplace, your customers expect a better, more personalized experience. In fact, 73% of customers already expect it.

eCommerce 100

eCommerce Price Transform CRM 100

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Qualifying leads for ad platforms using CRM data. CRM or other database Everything you do in lead gen revolves around generating inbound queries.

Advertising 116

Advertising Advertisers Branding CRM 116

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. Users no longer need to scroll through multiple sections to gather important information.

CRM 109

CRM User-Generated Analytics Management 109

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM.

CRM 90

CRM User-Generated Management Communications 90

SocialPilot

JANUARY 6, 2025

According to Forbes, about 90% of customers read online reviews before visiting a business. Glowing reviews from satisfied customers can boost your business credibility, attract new customers, and increase your chances of showing up in local rankings. They can tell you how a customer really feels about your product or service.

CRM 110

CRM Management User-Generated Price 110

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Here’s how to effectively identify and select these key accounts.

Key Performance Indicator 112

Key Performance Indicator Marketing Marketers CRM 112

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 108

CRM Marketing Marketers Customer loyalty 108

Martech

AUGUST 29, 2024

Book meetings ahead of time Reach out to prospects, connections and customers to connect with during the event. Your sales team can also pull LinkedIn insights straight into HubSpot , keep CRM records up to date in real-time and log activities without breaking a sweat. Everyone at the event has something to gain by being there.

CRM 119

CRM User-Generated Event Marketing Branding 119

Buffer Marketing

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer.

Price 119

Price Thought Leadership Transform User-Generated 119

Use Insider

SEPTEMBER 13, 2024

You’ll learn how automation not only saves time and reduces manual effort but also drives more personalized communication, leading to higher engagement rates and better overall customer experiences. Email automation involves the creation of automated email journeys that trigger messages based on user actions or specific attributes and events.

Customer 52

Customer CRM User-Generated Transform 52

Marketing Insider Group

AUGUST 7, 2024

Companies of all types are constantly seeking innovative ways to enhance efficiency and customer experience, so the potential of ChatGPT in modern business is significant. Unlike traditional AI tools, ChatGPT stands out with its ability to understand and generate human-like text, making it incredibly versatile and user-friendly.

Transform 89

Transform CRM User-Generated Communications 89

Scoop.it!

JULY 18, 2024

Of course, it would be impractical to create unique content for every single customer. Customers can be segmented based on any number of characteristics: age, location, income, interests, buying behaviors, and loyalty, just to name a few. You need to do what your competitors are doing: deliver tailored, personalized marketing messages.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 84

Customer User-Generated Management Product 84

Hubspot Marketing

AUGUST 1, 2024

Artificial intelligence typically runs off information fed from its users and the internet — and, let’s be real, there’s a lot of bad content out there. So, there’s always the possibility that your results may be similar to what’s already out there or even those delivered to another user. Complete campaign research.

User-Generated 131

User-Generated CRM Management Product 131

Martech

MARCH 27, 2025

The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. Unstructured data could include social media posts, email body copy, customer reviews or any form of content. There is so much to unpack on this single topic.

CRM 85

CRM Transform Whitepaper User-Generated 85

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales.

eCommerce 88

eCommerce Price Customer Journey CRM 88

Search Engine Land

JULY 31, 2024

You can create charts, graphs, tables and text boxes or include dropdowns and other elements to allow users to filter data how they’d like. Advanced users can blend multiple data sources together, such as combining Google Ads data and CRM data or reporting across multiple accounts. Ad extension reporting at keyword or ad level.

Advertising 110

Advertising Advertisers User-Generated Analytics 110

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. A 2024 study of European consumers showed an overwhelming willingness to engage with AI chatbots for customer service. Examples: SentiSum , Qualtrics 2.

Analytics 129

Analytics Customer Journey CMO Marketing 129