Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? Then native CRM integration is a must-have.

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketing Marketers 98

Martech

JUNE 20, 2024

Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among its teams. It’s essential to connect sales and marketing because the MAP shares many functions across these teams. “It

CRM 96

CRM eCommerce New Technology Marketing Automation Platform 96

Martech

JUNE 14, 2022

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. She’s director of CRM at Greater Good and has worked in marketing for more than a decade. I’m in the middle of looking for a new technology platform right now, so those are the ones driving me up the wall.

Marketing Automation Platform 94

Marketing Automation Platform CRM Retail New Technology 94

Adobe Experience Cloud Blog

APRIL 29, 2016

In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change. While there are ways to implement segmentation outside of marketing automation (excel, CRM, etc.), You may also be using a CRM system to help with your lead scoring.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. Email marketing.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Click here to download!

Marketing Automation Platform 122

Marketing Automation Platform CRM Manufacturing B2C 122