CRM Digital Marketing Marketing Automation Platform Thought Leadership 
Adobe Experience Cloud Blog
JUNE 11, 2014
There is so much data available to marketers today. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.” That means that there’s a huge opportunity to increase relevancy for marketers. What do you think?
Adobe Experience Cloud Blog
FEBRUARY 7, 2020
. * So, w e dug deeper , and found that marketers across the industry reported a number of substantial challenges that they felt stood as obstacles to achieving this higher-level growth: . Proving the impact of digital marketing . Acquiring buy-in from executive leadership and the C-suite .
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Adobe Experience Cloud Blog
JUNE 5, 2013
In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. There are many tools to send messages via mobile channels and many marketing automation platforms allow this to be done easily and in one place. What’s your take on marketing trends in financial services?
Martech
FEBRUARY 28, 2022
But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. CRM agility.
Adobe Experience Cloud Blog
JUNE 21, 2016
Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” So what’s a data-driven marketer to do? Connect Your CRM and SRP to Your Marketing Automation Platform. ” Your boss is asking you for it. Good luck with that.”
Adobe Experience Cloud Blog
JANUARY 30, 2019
and the USA are the same, marketing automation platforms and CRMs view them as different—and that can impair your smart lists, scoring, and segmentation. Integrate marketing and sales data. Organizing all data in one location best supports personalized marketing that delivers the right content at the right time.
Adobe Experience Cloud Blog
JANUARY 24, 2014
Measuring the results of marketing investments enables marketers to make data-informed decisions about how to spend future dollars, and to base their spending decisions on what has and hasn’t led to new business. Without a platform of their own, marketers have historically leaned on the CRM system to make this connection.
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