Adobe Experience Cloud Blog

JANUARY 28, 2014

Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Martech

MAY 20, 2024

There are, in fact, different types of CDP, and they can be used to implement very different marketing and operational strategies.This review of 10 CDP types will help you fine-tune your CDP strategy and evaluate prospective vendors. A data collection CDP will likely prefer deterministic over probabilistic matching. Sample use case.

CRM 66

CRM Retail Fashion Analytics 66

CXL

MAY 27, 2022

Take sales CRM Pipedrive. CRM platforms regularly discuss sales tactics), guest post topics should be squarely in your domain. Take this article from Antara Agarwal , marketing consultant at Outgrow , an interactive content marketing firm. Use direct marketing to continue the conversation.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Spiralytics

MARCH 19, 2025

The Data Privacy Act grants data subjects the right to be informed about: The extent and purpose of data processing, particularly for profiling, direct marketing, and data sharing. Leverage technology for enhanced compliance Marketing automation platforms, CRM systems, and AI-driven analytics tools can streamline compliance efforts.

Law 52

Law Marketers Marketing User-Generated 52