Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Email Engagement: Open rates, click-through rates. Social Media Interactions: Likes, shares, comments.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Content downloads : Offering ebooks, whitepapers, and other resources. Product promotion : Highlighting specific products or services. Event registration: Driving sign-ups for webinars, workshops, and events.

Price 111

Price User-Generated Copywriting Analytics 111

Adobe Experience Cloud Blog

FEBRUARY 12, 2013

by Jon Miller This is an excerpt from our latest comprehensive guide, the 100-page Definitive Guide to Marketing Automation. Download the entire ebook here for free to learn everything you ever wanted to know about marketing automation. Raise your hand if your company has the ability to send marketing emails.

eBook 134

eBook CRM Marketers Marketing 134

Adobe Experience Cloud Blog

JANUARY 10, 2013

by Dayna Rothman If you’re stuck in an old-school approach to email marketing , it’s probably not your fault. And when we say email marketing technology, we are talking about the ol’ batch and blast email service provider (ESP). It’s your technology. What other ways is your ESP holding you back?

Marketing Automation Platform 133

Marketing Automation Platform eBook CRM Email Marketing 133

Use Insider

NOVEMBER 18, 2024

During the event, I sat down with Amy Edens , Director of CRM and Data at Blink Fitness and a valued Insider customer. We shared our perspectives and real-life experiences on how Generative AI is changing how marketing and CX teams function. The number of channels consumers interact with a brand across is growing. Happy Holidays!

Retail 59

Retail Customer Health Customer Journey 59

Hubspot Marketing

DECEMBER 23, 2024

Automated Email Marketing AI in email marketing uses data analysis to personalize content, optimize subject lines, automate follow-ups, and segment audiences. By tailoring emails to each recipients behavior and preferences, AI makes campaigns more engaging and effective, driving higher open and conversion rates.

Transform 107

Transform User-Generated Marketers Marketing 107

Adobe Experience Cloud Blog

JANUARY 30, 2018

They promote whitepapers, ebooks, webinars , and unique product deals by having the visitor complete a form with their personal information in return for the content or to register for the event. Digital assets are content and multimedia you offer on your website, landing pages, and in emails. But a CRM is not a system of engagement.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Unbounce

JULY 6, 2020

A lead capture page is a type of landing page that offers your audience something in return for their email address or other information. This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages.

eBook 145

eBook Whitepaper CRM Place 145

Rock Content

APRIL 27, 2020

In this email marketing guide, we want to show you exactly that: how a well-structured campaign can use this consolidated channel to attract, gather data, advertise , and build brand presence. What email marketing is and how it works. Because of that, email is reliable. What email marketing is.

Email Marketing 78

Email Marketing eBook Marketers Marketing 78

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc. Email Marketing Lead Generation Strategies.

Inbound Marketing 144

Inbound Marketing User-Generated Whitepaper Email Marketing 144

Litmus

SEPTEMBER 19, 2022

The email marketing tide has turned. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. Preference center or CRM data. This piece originally appeared in Customer Think. How it works. Past purchase behaviors.

Customer 105

Customer Customer loyalty CRM Shoppers 105

Adobe Experience Cloud Blog

JULY 15, 2013

Firms can combine CRM data with marketing analytics, and then use automation to systematically up-sell, cross-sell and nurture, based on the insights gathered. Compliance concerns and fear of bombarding customers has kept firms away from using email for marketing. Opportunity. Opportunity.

Digital Marketing 134

Digital Marketing Thought Leadership eBook Marketers 134

Hubspot Marketing

OCTOBER 27, 2022

Another popular CMS is WordPress, to which you can add the HubSpot WordPress plugin for free web forms, live chat, CRM access, email marketing, and analytics. There are a variety of options out there for content you can create, from written content like ebooks and blog posts to audio content like podcasts. Case Studies.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Adobe Experience Cloud Blog

AUGUST 25, 2017

For example, you can receive Mixpanel analytics reports in Slack or get a notification each time someone downloads your ebook on Unbounce using tools like Workbot. When a new lead comes in, with the right technology, the information will be automatically added to the lead’s profile inside of your CRM or app of choice.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Neil Patel

JANUARY 14, 2020

I was talking with my friend who works at Keap (formally known as Infusionsoft) and he was breaking down how people still make millions of dollars selling info products and ebooks. Step #4: Create emails and set up your CRM. Emails are key to generating income through info products. Just look at the screenshot above.

CRM 145

CRM eBook eCommerce SEO 145

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. There are at least 8 ways to convert these free members into paying customers through email marketing. For example, take a look at Insightly.com, a popular CRM software service company: Tactic #2: Write a Benefit-Oriented CTA. But, it’s a different ball game today.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Hubspot Marketing

AUGUST 26, 2022

Consider email reputability. Make sure your marketing automation system integrates well with your CRM. Keep marketing analysis and lead scoring simple. We recently ran a survey regarding email marketing benchmarks and of the U.S.-based based marketers we surveyed, 40.2% Build a non-linear nurture.

CRM 98

CRM Marketers Marketing Shipping 98

Marketing Insider Group

MAY 25, 2021

Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download. You can also gather internal intent data through a content relationship management (CRM) system or another marketing platform. External Buyer Intent Data. Social media. Whitepapers. Infographics.

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Hubspot Marketing

NOVEMBER 6, 2024

Email Marketing Lead Generation 13. For busy marketers, this type of offer can prove to be incredibly valuable. For example, HubSpot offers a comprehensive list of SEO best practices from a variety of experts, which aims to help its target audience achieve a greater return on investment from content marketing.

User-Generated 81

User-Generated Marketers Marketing Advertising 81

Marketing Insider Group

MAY 27, 2020

Creating customer personas for each of your target markets can be a useful exercise for getting to know your audience better. Some types of digital marketing you might want to choose as part of your overall strategy include: SEO (search engine optimization). Content marketing. Email marketing. Video marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Contextual Marketing. Email Marketing. Event Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

CXL

JULY 25, 2022

That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration. CTAs are a critical component of marketing material. Take this post from Mailchimp on email marketing benchmarks. Take ActiveCampaign.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Lusha

NOVEMBER 11, 2024

Instead: Send emails that talk about their specific problems Follow up after they download something from your website Suggest products that fit their needs When leads feel like you understand them, they’re more likely to trust you and buy from you. This could be blog posts, ebooks, case studies, webinars, or videos.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Neil Patel

MARCH 8, 2021

Most online marketers laugh at the idea of SMS marketing because they think it’s more regulated than email marketing. Meanwhile, SMS marketing is lurking in the background, waiting for you to capitalize on it. SMS Marketing Tip #5. Let’s say you wanted to send an eBook preview or another image-style CTA.

Marketers 145

Marketers Marketing User-Generated CRM 145

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. What causes broken emails?

CRM 95

CRM Email Marketing Whitepaper Shipping 95

Many Chat

APRIL 18, 2022

When a user sends a DM containing the word “ebook,” the autoresponder tool responds with information on how to access it. The follower then enters an automated conversation, which collects their email address in exchange for the ebook. Take a look at this example. More on this later.). Encourage DMs with conversation starters.

Customer 95

Customer Shipping eBook CRM 95

CXL

MAY 27, 2022

Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Hubspot Marketing

JANUARY 13, 2023

This can be an ebook , a course, or a template. HubSpot Ebook Templates. Email is a great place to reach the people who already know your brand and product or service. Emails tend to be a bit cluttered, so use CTAs that have a compelling copy and an eye-catching design to grab your subscriber’s attention.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Duct Tape Marketing

MAY 29, 2014

Another good tool to use is Streak’s CRM. It will help you manage all of your prospects and give you the ability to mass merge personalized emails. #3: 6: EBook Giveaways. Since you can give away copies of an eBook for effectively nothing, these books can also be used as effective outbound marketing tools.

Outbound Marketing 78

Outbound Marketing eBook Direct Mail Inbound Marketing 78

Marketing Insider Group

NOVEMBER 9, 2020

Distribution methods: Social media, third party sites, email marketing, etc. For us, Hubspot sort of competes with us on content, but not in any way in the real market. We don’t sell CRM so we partner with them on content. It could be that someone provided their contact information to download a gated eBook.

CMO 140

CMO Marketers Marketing SEO 140

Hubspot Marketing

JULY 29, 2018

Ebook - An ebook is an electronic version of a book. However, most ebooks are not actually available in print (unless you print them). For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy. These are typically published in PDF form.

eBook 145

eBook User-Generated Inbound Marketing Advertising 145

Hubspot Marketing

MAY 11, 2020

Second, by centralizing all of our customer interactions in a shared CRM, we're able to see what communications customers are getting and roll out adjustments quickly to marketing, sales, and service. No one team can manage a company-wide content audit alone. Creating New Content in Times of Crisis.

Content Marketing 145

Content Marketing Marketers Marketing Communications 145

AWeber

DECEMBER 5, 2022

Avoid marketing jargon. As you write the best sales email ever, be sure to use appealing words that don’t scare readers off. Avoid marketing jargon and acronyms (like CRM and CTA), unless you plan on defining these terms in your message. “Here’s what people are saying about [insert product name] ”. Focus on the benefits.

Customer 105

Customer Shipping Direct Mail Copywriting 105

Rock Content

APRIL 27, 2020

To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? What are the differences between Marketing Automation, email marketing, and CRM tools? How to build a successful Marketing Automation strategy?

CRM 82

CRM Customer Acquisition User-Generated Marketers 82

Neil Patel

JANUARY 18, 2022

Unbounce Pros: 100+ AI-powered landing page templates integrates with WordPress, Google Ads, Salesforce, Marketo, and other popular emails, CRM, and analytics tools. Do you need a landing page for your one-product online store or a simple way to build your email list ? Leadpages is the solution for you.

Price 109

Price CRM Analytics Digital Marketing 109

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Take sales CRM Pipedrive.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89