Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Publishing whitepapers/ebooks? For a marketing competitor analysis, you should focus on your direct competitors. Creating engaging videos?

CRM 101

CRM Whitepaper Marketing Marketers 101

Rock Content

AUGUST 25, 2020

.); analysis: after collecting data, it’s essential to develop ways to organize it and make it useful for marketing, often requiring the use of specialized tools and platforms, such as a CRM ; application: finally, it’s time to use the knowledge acquired in such strategies. Landing pages must have a well-defined goal and audience.

Transform 95

Transform User-Generated Whitepaper Law 95

Hubspot Marketing

AUGUST 21, 2023

You could find some of this information by searching through your CRM and reaching out to those customers who mentioned they were considering your competitor. Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? Are they publishing something new each week or once a month?

Shipping 98

Shipping Whitepaper Price eBook 98

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144