9 tips for aligning SEO with the B2B buyer’s journey
Search Engine Land
DECEMBER 6, 2023
You can also demonstrate your expertise within the field with whitepapers and ebooks. For example, let’s consider a CRM software provider for small businesses. B2B marketers often place a greater emphasis on “micro-conversions” compared to those in the B2C sector. CTAs should be clear, compelling, and strategically placed.
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