article thumbnail

9 tips for aligning SEO with the B2B buyer’s journey

Search Engine Land

You can also demonstrate your expertise within the field with whitepapers and ebooks. For example, let’s consider a CRM software provider for small businesses. B2B marketers often place a greater emphasis on “micro-conversions” compared to those in the B2C sector. CTAs should be clear, compelling, and strategically placed.

SEO 126
article thumbnail

Trigger Marketing: 7 Steps to Use It in Any Campaign + Examples

Hubspot Marketing

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Update their CRM record. Number of pages viewed.

eBook 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Marketing Automation Best Practices

Hubspot Marketing

Make sure your marketing automation system integrates well with your CRM. The last place you want your automated marketing emails to end up is the spam folder. And remember, distractions can stop conversions — so only focus on one call-to-action, such as a registration to an event or the opportunity to download an eBook.

CRM 91
article thumbnail

Channel99 announces verification pixel technology for B2B

Martech

“It connects with your CRM. “What we’ve built is a verification pixel you can place into an ad creative, into an ebook, a video, an email signature, and we can detect every time that ad is seen — the company, industry, all those attributes — and understand if that was the target audience it was intended for.”

eBook 97
article thumbnail

How to Create the Ultimate Lead Capture Page: 11 Tips for 2020

Unbounce

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. They’re likely in your CRM, nurtured with emails, blog posts, and social media posts. The form field is the first place of friction your audience will feel.

eBook 145
article thumbnail

28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. B2B Marketing Tool: Overloop Overloop is a cloud-based Customer Relationship Management (CRM) solution designed for small to medium-sized businesses. I certainly have, multiple times.

CRM 111
article thumbnail

How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Creating engaging videos?

CRM 101