Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. They’re likely in your CRM, nurtured with emails, blog posts, and social media posts. “This is the ebook you’re looking for.”

eBook 145

eBook Whitepaper CRM Place 145

Adobe Experience Cloud Blog

JANUARY 30, 2018

They promote whitepapers, ebooks, webinars , and unique product deals by having the visitor complete a form with their personal information in return for the content or to register for the event. These include images, videos, webinar recordings, and a range of written content like ebooks, whitepapers, infographics, and datasheets.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Adobe Experience Cloud Blog

JUNE 29, 2015

In a recent Demand Metric study, nearly 70% of respondents agreed that video engagement data is effective as a lead quality or business opportunity indicator, but only 9% of companies have actually integrated video viewing data with their CRM or marketing automation systems and are actively exploiting that data.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 109

Content Marketing Whitepaper eBook Marketers 109

Adobe Experience Cloud Blog

JANUARY 20, 2014

Marketing automation tools can tell you which email recipients clicked on a link, visited your site, and downloaded your whitepaper, webinar, or free trial. With proper CRM integration, they can track these email marketing leads though your sales funnel to revenue, so you know which email campaigns are having a real impact on your business.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Marketing Insider Group

JULY 27, 2015

In 1999, Salesforce was founded as a CRM company. Content Marketing Manager, Amanda Nelson, explains : “We start with an ebook. We’ll read the eBook aloud and make it an audio book. We’ll interview the customer for a quote in the eBook and then put that up as a video. CASE STUDIES: Salesforce’s Customer Success Stories.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Adobe Experience Cloud Blog

JUNE 20, 2010

We found that using our CRM to handle our lead management and reporting ended up creating more problems, such as duplication. I read marketing automation white papers, sat through marketing best practices webinars, and participated in community forums, trying to optimize my marketing automation know-how.

Whitepaper 87

Whitepaper eBook CRM Marketers 87

Adobe Experience Cloud Blog

MARCH 1, 2019

Research compiled by Intercom shows that 76% of buyers are willing to register and share personal information in exchange for whitepapers, and 63% will do the same for ebooks. From here, using a CRM and marketing automation software will allow you and your sales team to align.

Thought Leadership 134

Thought Leadership Whitepaper Education eBook 134

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc. Facebook Lead Ad.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hubspot Marketing

APRIL 21, 2022

This can take the form of insightful blog posts, webinars, ebooks, or social media posts that give information to solve initial concerns and slowly familiarize prospects with how your product can help them. Whitepapers. HubSpot CRM. Brainstorm ways to position your solution as your persona enters the consideration stage.

Price 145

Price CRM eBook Marketers 145

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Publishing whitepapers/ebooks? For a marketing competitor analysis, you should focus on your direct competitors. Creating engaging videos?

Whitepaper 136

Whitepaper CRM Marketers Marketing 136

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Unbounce

AUGUST 8, 2019

In this case, they’re using an Unbounce-built squeeze page to capture email addresses in exchange for a free ebook on leadership. A page like this has just enough content to get visitors interested in the ebook, and no distractions for them to click away. Editor’s Note : Looking for something a bit more outside-the-box for lead gen?

eBook 111

eBook Whitepaper Promotion Health 111

Marketing Insider Group

MAY 25, 2021

Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download. You can also gather internal intent data through a content relationship management (CRM) system or another marketing platform. Whitepapers. External Buyer Intent Data. Social media. Infographics.

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Downloaded our white paper? At SAP, we called these inquiries “raw responders.”

Whitepaper 102

Whitepaper Marketers Marketing eBook 102

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. It’s possible to measure these indicators using tools such as Google Analytics , Google Alert , BuzzSumo , and CRM software. There are several ways to create interactive content.

Whitepaper 90

Whitepaper Customer Acquisition User-Generated eBook 90

Search Engine Land

DECEMBER 6, 2023

You can also demonstrate your expertise within the field with whitepapers and ebooks. For example, let’s consider a CRM software provider for small businesses. The content focus at this stage should be building visibility and trust, which can be accomplished via ​​ blog posts , guides and introductory videos.

SEO 94

SEO CRM B2C eBook 94

Marketing Insider Group

JANUARY 24, 2013

Write case studies, eBooks, white papers, etc. Author of Twitter Marketing for Dummies, Branding Yourself and Social CRM. . @ Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox.

PR 112

PR Whitepaper CMO Marketers 112

CXL

MAY 27, 2022

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Rock Content

FEBRUARY 16, 2024

Examples include blog posts, ebooks, white papers, listicles, how-tos, and social media posts. We suggest that you take the following steps to master your marketing efforts as a DIY content creator: Identify your target audience: Determine who your audience is, and consider creating a buyer persona to guide you.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Marketing automation tools are the marriage of email marketing tools and CRM. Make use of content offers that require contact details for users to access them.

User-Generated 111

User-Generated CRM Marketers Marketing 111

CXL

MAY 27, 2022

Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. several ways to generate demand.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Marketing Insider Group

JANUARY 13, 2011

My first job when I arrived at the company was to align with the head of sales and to completely re-engineer our website as well as our lead management process and CRM system. I myself wrote a whitepaper compiled from my notes and using real quotes from the customer. The whitepaper and podcasts were a huge success.

Customer 75

Customer Whitepaper Copywriting User-Generated 75

Rock Content

JULY 21, 2020

Ion covers all needs related to interactive content , simply requiring integration with the manager’s CRM and social networks. The platform offers native integration with the leading social networks and CRMs, including HubSpot and RD Station, in addition to several other Digital Marketing tools.

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

Lusha

JUNE 1, 2023

For instance, during an ebook campaign, you’ll create a few different assets – not just the ebook, but also the landing page, ads, etc. But what else will you produce – white papers, blogs, videos, etc.? So MQLs don’t just appear in your CRM (we wish); you’ve got to put effort into finding them.

Whitepaper 52

Whitepaper eBook Customer Journey Marketers 52

Hubspot Marketing

AUGUST 21, 2023

You could find some of this information by searching through your CRM and reaching out to those customers who mentioned they were considering your competitor. Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? How often does a new ebook or case study come out?

Shipping 98

Shipping Whitepaper Price eBook 98

Pam Didner

APRIL 2, 2021

White papers. Lead magnets can be case studies, eBooks, templates or checklists. Here are some examples: marketing automation and CRM integration, content management library in different countries, translation using machine-learning etc. Case studies. Template and checklists. Slides decks.

Content Marketing 106

Content Marketing Marketers Marketing Marketing Plan 106

Lusha

JULY 11, 2024

This involves creating and distributing valuable content that resonates with your target audience, such as blog posts, ebooks, infographics, videos, and podcasts. Ebooks and whitepapers: Offer in-depth resources on relevant topics. Infographics: Present complex data in a visually appealing way.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Rock Content

AUGUST 25, 2020

.); analysis: after collecting data, it’s essential to develop ways to organize it and make it useful for marketing, often requiring the use of specialized tools and platforms, such as a CRM ; application: finally, it’s time to use the knowledge acquired in such strategies. Landing pages must have a well-defined goal and audience.

Transform 95

Transform Whitepaper User-Generated Law 95

CXL

MAY 27, 2022

an ebook); Then you blast them with sales messaging (e.g., You can then organize this data in a CRM to pick up on key words, like “podcast” or “colleague.”. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. email, ads, retargeting, etc.)

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Digital Marketer

APRIL 6, 2023

Tools such as Copper CRM also let you sync your contacts with social media accounts to build lookalike audiences and target specific groups. This Copper CRM review gives you more details on how to use this tool to sync contacts. LinkedIn : Access the “Analytics” tab where you can see audience insights.

Entertainment 73

Entertainment User-Generated Whitepaper CRM 73

Litmus

FEBRUARY 17, 2021

Learn how to send on-brand, error-free emails in our ebook, The Anatomy of a Broken Email. Do you need a customer relationship management (CRM) feature? And if so, do you prefer a tool that has a built-in CRM or one that integrates with a CRM you already have? What causes broken emails? Prevent email errors ?.

CRM 95

CRM Email Marketing Whitepaper Shipping 95

Rock Content

MARCH 30, 2020

First of all, imagine a company that offers CRM software. For this reason, he has been talking to the CEO about the possibility of acquiring a CRM system. William frequently searches CRM-related terms at Google, aiming to find out the ideal solution for their problem. How would its persona look like? An example of a persona.

eBook 69

eBook CRM Customer Journey Whitepaper 69

Lusha

JULY 11, 2024

This interest could manifest in various ways: Downloading a piece of content: They may have grabbed your latest eBook or whitepaper. This could include downloading a whitepaper, attending a webinar, or requesting a demo. For example, a demo request might be worth more points than a whitepaper download.

Whitepaper 52

Whitepaper Transform CRM eBook 52

Hubspot Marketing

JUNE 26, 2018

Here are a few types of lead magnets you could create: Ebook. Whitepaper. An autoresponder, also known as a drip campaign, is a series of emails that is sent out automatically once triggered by a certain action, for instance, when someone downloads your ebook. Infographic. Report or Study. Webinar or Course.

Email Marketing 145

Email Marketing Real Estate Marketers Marketing 145

Adobe Experience Cloud Blog

JULY 20, 2009

So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. Marketo, in combination with Salesforce CRM, gives me a fact-based relationship to review pipeline and lead generation status with my SVP of Sales, which takes the heat out of the traditional sales vs. marketing debates.

Thought Leadership 61

Thought Leadership Whitepaper Shipping User-Generated 61

Rock Content

JULY 13, 2023

First of all, imagine a company that offers CRM software. For this reason, he has been talking to the CEO about the possibility of acquiring a CRM system. Communication William frequently searches CRM-related terms on Google, aiming to find the ideal solution for their problem. How would its persona look?

CRM 98

CRM eBook Communications B2C 98