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AI transformation: 2025 predictions

Martech

There’s plenty of transformation underway but what does this mean practically? Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. The post AI transformation: 2025 predictions appeared first on MarTech. It means many businesses will be making new hires to support change. Processing.

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Salesforce unveils integrated ecommerce storefronts

Martech

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. During the pandemic years, many more were compelled into digital transformation. The post Salesforce unveils integrated ecommerce storefronts appeared first on MarTech.

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The AI-powered path to smarter marketing

Martech

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

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When transformation becomes permanent change: Friday’s Daily Brief

Martech

Good morning, Marketers, are we seeing transformation become permanent change? But are we seeing not just temporary, albeit accelerated, digital transformation in response to temporary conditions, or are we looking at permanent change? Marketing Automation (24%) and Email Distribution (23%) heads the list. Why we care.

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Why first-party data still reigns even with Google keeping third-party cookies

Martech

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. Consider tools like Google’s Enhanced Conversions to capture data that might otherwise be missed.

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AI and email marketing: All hype or real game-changer?

Martech

Its clear that AI is transforming how email campaigns are created, optimized, and delivered but is it delivering measurable ROI? Seamless integration Can it easily sync with your CRM, ecommerce platform and other marketing tools? Hype or game-changer?

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Digital asset management and content management systems: Best of the MarTechBot

Martech

Customer relationship management (CRM): A CRM system helps manage customer interactions and data throughout the customer lifecycle. Ecommerce platforms: For a jewelry brand, an ecommerce platform (like Shopify or Magento) is essential for managing online sales and inventory. Examples include HubSpot and Marketo.