Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. A prospect fills out a web form, a record is created in the CRM and the prospect can now receive outreach as part of an automation or a future campaign.

CRM 121

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 121

Hubspot Marketing

SEPTEMBER 11, 2024

iCIMS iCIMS offers a broad range of capabilities and applications, from a career suite to job postings management to a CRM. As talent applies, you can filter and sort results by things like skills, licenses, education, and diversity variables. You can see insights based on location, experience, education, past companies, and skills.

Price 121

Price CRM User-Generated Analytics 121

Hubspot Marketing

APRIL 30, 2025

They are seeking general information or education to clarify the issue. This stage of the buyer journey needs helpful, educational content to better understand the problem or opportunity. During this stage, content wants to educate the buyer. Lets stick with the example of a buyer looking for a CRM.

SEO 86

SEO CRM User-Generated Education 86

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Make sure youre working with pillar pages linking to in-depth blogs like How CRM helps sales teams close deals faster.

SEO 112

SEO Logistics User-Generated Finance 112

Martech

FEBRUARY 28, 2023

National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. Hyper-personalized email campaigns In 2021 and 2022, Petco built out a hyper-personalized email program that sent monthly “health reports” to pet parents in their CRM.

CRM 114

CRM Customer Health Retail 114

Martech

DECEMBER 30, 2024

Williamson explained: On the one hand, educated adoption decisions can help ensure that your AI investments are delivering the value you expect, whether thats improving CX, driving operational efficiency, supporting contact center agents, or other goals.

Transform 110

Transform CMO Retail CRM 110

Martech

AUGUST 19, 2024

Develop your ICP by combining insights from your sales team with data about your current customers from your CRM. Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships. This includes factors like industry, company size and location.

Key Performance Indicator 117

Key Performance Indicator Marketers Marketing CRM 117

illumin

AUGUST 15, 2024

Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience. Political advertising is unique.

Advertising 105

Advertising Advertisers Transform CRM 105

Martech

DECEMBER 16, 2024

However, when performance reviews hinge on how many contacts were added to the CRM, quantity is prioritized over quality. They discovered their ideal customers — small businesses and startups — found value through education. The real job of marketing isn’t to generate clicks.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Use a less promotional tone, and replace it with educational content and value-driven messaging. Heres a look at the new features, their likely impact and steps you can take now.

Email Marketing 118

Email Marketing Copywriting User-Generated Promotion 118

Litmus

SEPTEMBER 25, 2024

Content marketing: Educates and inspires at every stage with valuable content. By integrating insights from your CRM data , product feeds, and past interactions, you can craft content that aligns with each subscriber’s unique needs and lifecycle stage. Healthcare In healthcare, education and trust are essential.

Management 96

Management Marketers Marketing CRM 96

Martech

FEBRUARY 27, 2025

For example, CRM platforms like Salesforce, when paired with automation tools, create transparency around which leads are ready for sales and which need further nurturing. Seamless integration with CRM systems Ensure that your automation tools connect with your CRM platform for consistent data sharing.

Transform 89

Transform CRM Whitepaper eBook 89

Martech

AUGUST 7, 2024

They need your insights and education. Think about the tools you use every day in marketing and sales — your CRM system, marketing automation platform or sales enablement tools. The interests of data privacy, responsible use and careful selection of use cases are important and should be advocated.

Transform 125

Transform Marketers Marketing Marketing Automation Platform 125

Litmus

OCTOBER 17, 2024

They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights. This email is a perfect example of how to effectively use product usage or CRM data to show subscribers you truly know and value them. a hard sell).

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Customers.ai

DECEMBER 4, 2024

Email List Growth Hack 12: Connect CRM Data Supercharge your email marketing by integrating visitor ID tools with your CRM and email platform (Customers.ai Email List Growth Hack 15: Host Webinars and Co-Branded Events Educational webinars and events are excellent for attracting signups. Definitely.

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Hubspot Marketing

FEBRUARY 25, 2025

Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. A customer relationship management (CRM) tool can help you track leads in your funnel and see where they might get stuck. Will these strategies work?

Transform 84

Transform Marketers Marketing Gen Z 84

SocialPilot

JANUARY 27, 2025

If youre a SaaS company like us, these are pretty astounding ways to hook your audience while educating them about your products. Balance your posts between promotional, educational, and conversational content. Key takeaway: Focus on creating educational content that solves your audiences pain points. Repurpose content.

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Hootsuite

DECEMBER 3, 2024

On top of that, regular reporting and integration with CRM systems help teams action insights and drive business value. Or, it could be that you need to double down on crafting content that entertains, educates, and informs the most relevant audience for your brand rather than going for broad appeal. What is social media measurement?

Analytics 115

Analytics CRM Price Key Performance Indicator 115

SmartBrief - Marketing

FEBRUARY 12, 2025

Enterprise customer data platforms (CDPs) bridge the gap since these platforms consolidate data from various sources, including: Mobile applications CRM systems websites This unified view lets you personalize marketing messages and target outreach efforts to have maximum impact and boost B2B lead conversion.

CRM 88

CRM Customer Journey Education Marketing Strategy 88

Hubspot Marketing

AUGUST 20, 2024

Transform long-form content into short-form educational social media posts. If you’re a HubSpot user, try using the platform’s personalization tokens to add information from the CRM to your website pages, landing pages, and marketing emails. How else can you use AI to repurpose content? Turn blog posts into videos or video scripts.

User-Generated 129

User-Generated Food Transform Marketers 129

Marketing Insider Group

OCTOBER 1, 2024

Stephanie Anderson of Time Warner Cable reinforced that “we need to continually train and educate internally.” Marketing leaders can use tools like Google Analytics to track website performance, CRM systems to analyze customer interactions, and customer insights platforms to gather feedback as they embrace data-driven decision-making.

CMO 79

CMO B2C Marketers Marketing 79

Hubspot Marketing

NOVEMBER 14, 2024

The webinar educates the audience further and helps qualify and disqualify prospects. But, AI tools can help you include personalized information from your CRM to humanize copy. “For targeted BTL marketing, an early-stage startup could consider running LinkedIn ads for a webinar,” she continued.

Direct Mail 120

Direct Mail Marketers Marketing Email Marketing 120

Lynton Web

MAY 8, 2025

Reserve this channel for information members genuinely need to know immediately, and you'll maintain its effectiveness while strengthening member relationships Customer Relationship Management (CRM) A recreation-focused CRM centralizes member data and enables personalized marketing.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Lynton Web

APRIL 9, 2025

Implement CRM Portal Standardization CRM standardization across brands is essential for consistent lead management. Finally, you should implement user training to ensure all brand teams understand how to use the standardized system properly, offering guided training sessions and self-service resources for ongoing education.

Management 52

Management Branding Transform CRM 52

Litmus

OCTOBER 16, 2024

Again, go back to your CRM data. Patient lifecycle segmentation in healthcare Patient lifecycle segmentation in healthcare means meeting people where they are in their health journey, balancing education, prevention, and treatment while staying sensitive to individual needs and privacy.

Health 93

Health Customer Journey User-Generated Marketers 93

Unbounce

JANUARY 6, 2025

Educate your audience with valuable information on common pain points. Step 7: Integrate your funnel with your other marketing tools like CRM and email Connect your funnel to any other core tools in your sales and marketing tech stack like your CRM and email marketing tools.

Price 111

Price User-Generated Copywriting Analytics 111

Set Up

JANUARY 21, 2025

For example, HubSpot's content marketing strategy includes free educational resources, blogs, and templates, and, according to HubSpot's 2024 report , businesses that prioritize educational content generate 126% more leads than those that dont. We also see an increased need for shopper marketing rising from 5% to 15%.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Martech

OCTOBER 9, 2024

How it helps you This new feature helps you turbocharge your data management by combining more than 40 firmographic, demographic and technographic attributes to keep CRM records accurate and up to date. How it helps you App cards simplify the integration of your favorite tools, allowing teams to work more efficiently without leaving HubSpot.

Product 122

Product Real Estate CRM Transform 122

Martech

SEPTEMBER 18, 2024

Analyze consumer behavior, search trends and engagement data with tools like Google Analytics , social listening platforms and CRM systems. For example, if searches for “best CRM software for small businesses” spike, create and promote relevant content. This helps identify what your audience is searching for and when.

Customer 68

Customer Key Performance Indicator CRM Management 68

Sprout Social

MAY 25, 2022

Why you need to integrate your CRM with social media ASAP. And your CRM platform should be a top priority. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. CRMs help businesses assist leads and customers on the path to purchase. The good news?

CRM 137

CRM Whitepaper B2C Food 137

Lusha

DECEMBER 9, 2024

Email, CRM systems, and lead-scoring tools can be a big help here. The key is to consistently produce high-quality content that educates, informs, or entertains your potential customers. Inside, focus on providing value through educational content, exclusive offers, or company updates.

CRM 52

CRM Whitepaper eBook User-Generated 52

Hubspot Marketing

JULY 4, 2022

The "triggering" event can be anything measurable by your CRM and automation software. Update their CRM record. Increase the value of your CRM. Your marketing automation is only as limited as the CRM and the data that power it. With that in mind, understand how to make the most of your CRM. Number of pages viewed.

eBook 145

eBook CRM Marketers Marketing 145

Lusha

JULY 21, 2024

Tailor your lead nurturing efforts to each stage: Awareness Stage: Focus on educational content that answers their questions and helps them understand their problem. CRM Integrations: Many CRM systems, such as Salesforce and Microsoft Dynamics, offer lead nurturing capabilities or integrate with marketing automation platforms.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Marketing Insider Group

JANUARY 18, 2021

Cross-Departmental Training and Education. Consider recording educational content for your sales department to share with your marketers and vice versa. Sales CRM and Marketing Automation Systems Integration. Integrate your marketing automation with your sales CRM, so they function together.

Marketers 139

Marketers Marketing CRM Customer Journey 139

Backlinko

JULY 30, 2024

Commercial keywords Best CRM software, compare MacBooks 4. When you optimize content for informational keywords, you’re typically answering questions, providing instructions, or educating readers on a particular topic. In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1.

SEO 105

SEO User-Generated Price Email Marketing 105

Sprout Social

JUNE 23, 2021

In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase. Education isn’t the be-all, end-all of customer retention. Remember what we said earlier about the importance of educational content? EvernoteTips [link].

Customer 141

Customer Shipping CRM Education 141

Martech

NOVEMBER 13, 2023

The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor). ActiveCampaign’s central offerings include marketing automation and email marketing as well as CRM. ” The lists are broken out into different industries — for example, education versus commercial.

eCommerce 117

eCommerce CRM Education Email Marketing 117