Remove CRM Remove Email Marketing Remove Key Performance Indicator
article thumbnail

Mastering data-driven decision-making in the strategy phase

Martech

Without clarifying goals and key performance indicators (KPIs), it’s challenging to gauge success or make informed adjustments. For example, a lack of clear objectives manifests as a general aim to “increase brand awareness” without specifying what that looks like or how it will be measured.

article thumbnail

Master Email Marketing: Tips, Tools, and Strategies for Success

Vertical Response

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Role of a marketing technology manager: Best of the MarTechBot

Martech

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software.

article thumbnail

Delivering large B2B marketing events: Best of the MarTechBot

Martech

A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement.

article thumbnail

What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

Key differences: Covers a broader scope, including post-purchase stages like retention and advocacy. Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel.

article thumbnail

Nonprofit Email Marketing: The Ultimate Guide To A Successful NPO Email Strategy

Hubspot Marketing

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Why does email work for nonprofits? Table of Contents.

article thumbnail

How to Create Effective Email Workflows for E-Commerce Programs

Lynton Web

A few key components must be considered during this phase. CRM and Marketing Platform Integration To ensure that your workflows are triggered correctly, its crucial to integrate your Customer Relationship Management (CRM) system with your marketing platform.