Martech

JULY 31, 2024

Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. As if that dynamic weren’t enough of a challenge, iOS 15 continues to throw a wrench into the works — any marketers using open rates to measure engagement are trying to make sense of a murky picture.

Customer Acquisition 117

Customer Acquisition CRM Email Marketing Place 117

Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact.

Email Marketing 59

Email Marketing Law Transform Marketing 59

Hubspot Marketing

MAY 13, 2019

Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads. Marketers need to take a step back and see the bigger picture.

CRM 145

CRM Customer Journey Marketing Marketers 145

Hubspot Marketing

MARCH 22, 2021

Our approach to product development is simple, and it allows us to create multiplicative benefits for customers that no other CRM platform offers. As a result, when we add value to one area of HubSpot, value is automatically added across the entire CRM platform. That's where the Primary Colors come in. Meet the Primary Colors.

CRM 145

CRM Customer User-Generated Product 145

The Marketing Operations Leader

JANUARY 27, 2025

Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams. Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams. What’s the team culture like?

CRM 130

CRM Email Marketing Traditional Marketing Management 130

Martech

MARCH 20, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. How it helps you This long-awaited feature helps marketers optimize CTAs by testing different designs and copy to improve conversions.

CRM 99

CRM User-Generated Management Communications 99

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. But, AI tools can help you include personalized information from your CRM to humanize copy.

Direct Mail 127

Direct Mail Marketing Marketers Email Marketing 127

Marketing Insider Group

OCTOBER 7, 2020

Email marketing for startups delivers all these same benefits – with much less stress than knocking on doors. Quick Takeaways: Email marketing is a vital tool startups should use to reach customers, leads, and investors. Amazing email marketing starts with incredible content – both throughout email and elsewhere.

Email Marketing 145

Email Marketing Real Estate CRM Marketing 145

Hubspot Marketing

NOVEMBER 4, 2024

That’s great for me as a consumer and less great for me as a marketer. AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. For text-based content, this can be useful to test elements like email subject lines.

Analytics 130

Analytics Customer Journey CMO Marketing 130

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. This hinders marketers’ ability to get the whole picture about their performance. He downloads the latest reports from his email marketing platform and Google Analytics.

Analytics 123

Analytics Transform CRM Marketing 123

SocialPilot

JANUARY 6, 2025

This connection allows you to centralize all your review-related tasks, i.e., responding to reviews, tracking feedback, and analyzing customer sentiment, in one single place. Thus, you can easily respond to reviews from a single dashboard and monitor all feedback in one place.

CRM 110

CRM Management User-Generated Price 110

Litmus

SEPTEMBER 25, 2024

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. This is where you keep things fresh and remind them why they stuck around in the first place.

Management 94

Management Marketing Marketers CRM 94

Litmus

OCTOBER 31, 2024

In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy. But basic personalization, like sticking a first name in the subject line, isn’t enough to really move the needle on email marketing ROI.

CRM 85

CRM Management Email Marketing Transform 85

Martech

NOVEMBER 11, 2024

Dig deeper: How to decide if you need a marketing attribution and performance management platform Updated answer: As the CMO of a consumer electronics brand preparing to launch a new product, a marketing performance management (MPM) platform can be a game-changer for our launch strategy.

Management 108

Management CMO Marketing Automation Platform Marketing 108

Spiralytics

MAY 1, 2023

Does your company use Customer Relationship Management (CRM) Software? With these in place, it creates better customer experiences, which builds long-term customer relationships, and more importantly, drives more conversions. If you can do these tasks on your current software, why should you migrate your data, in the first place?

CRM 98

CRM Price User-Generated Analytics 98

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff. Image Source.

Email Marketing 139

Email Marketing Price eCommerce User-Generated 139

Hubspot Marketing

DECEMBER 16, 2022

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Why does email work for nonprofits? Table of Contents.

Email Marketing 145

Email Marketing Marketing Marketers Key Performance Indicator 145

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. A streamlined, data-driven approach to email list growth.

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Backlinko

JULY 30, 2024

Seed keywords Books, cars, digital marketing 2. Commercial keywords Best CRM software, compare MacBooks 4. Here are a few examples of informational keywords: Places to visit in Europe How to clean an acoustic guitar How does inflation work? Like “how to start email marketing” and “tips for email marketing.”

SEO 107

SEO User-Generated Price Email Marketing 107

Hootsuite

MARCH 2, 2023

Are you looking for the best CRM apps for your business? This blog post will highlight the top seven CRM apps that will help you manage your business like a pro. Whether you’re looking for a CRM app to keep track of your customer data or one to help manage your sales pipeline, we’ve got you covered.

CRM 101

CRM Price User-Generated Real Estate 101

Litmus

APRIL 25, 2022

Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty. Email deliverability. Data hygiene.

Email Marketing 107

Email Marketing Marketing Marketers CRM 107

Litmus

JANUARY 5, 2024

There’s no place like the inbox. 41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email.

Email Marketing 120

Email Marketing Price eCommerce User-Generated 120

Vertical Response

JUNE 10, 2024

Email marketing is crucial for businesses, but common email marketing mistakes can severely impact your results. This article explores the top 15 mistakes marketers often make and provides actionable tips to avoid them, helping you boost your campaign’s effectiveness.

Email Marketing 94

Email Marketing Transform Law Marketing 94

Vertical Response

OCTOBER 23, 2023

Are you looking to supercharge your email marketing efforts in 2024? In this article, we will delve into the world of CRM (Customer Relationship Management) solutions and explore the top options available for email marketers like yourself. This is where CRM comes into play. Look no further!

CRM 80

CRM Price Analytics Email Marketing 80

Martech

FEBRUARY 19, 2025

Your email isn’t that important Not every email, that is, and not to every subscriber. Many email marketers think their emails are works of art. They expect every customer to open and read every email (a misconception that MPP aids and abets). Do you need to update your re-engagement automation?

Retail 110

Retail Copywriting eCommerce CRM 110

Buffer Marketing

OCTOBER 28, 2024

Manage your campaigns from start to finish, keeping all your influencer relationships organized in one place. Influencity is perfect for brands looking to dip their toes into influencer marketing for the first time or those who don't have a large budget but want to level up from managing with spreadsheets.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. So how should marketers utilize automation in order to see the greatest benefits? Set Up a Trigger-Based Model. Pick the Right Tools.

Email Marketing 110

Email Marketing Customer Journey Whitepaper Marketing 110

Hubspot Marketing

MARCH 10, 2025

I talked to sales experts and dug into data to find out whether cold calling still has a place in the modern sales strategy. That lags behind referrals, social media, and email marketing but shows that phone calls still work well for some companies and industries as a first point of contact.

Telemarketing 77

Telemarketing Gen Z Whitepaper CRM 77

Unbounce

JANUARY 6, 2025

Step 7: Integrate your funnel with your other marketing tools like CRM and email Connect your funnel to any other core tools in your sales and marketing tech stack like your CRM and email marketing tools. Why it’s important: Tracks metrics to understand user behavior.

Price 111

Price User-Generated Copywriting Analytics 111

Litmus

DECEMBER 18, 2023

Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment. You need executive buy-in for your email marketing to pay for raises for your team, buy new tools, continue investing in strategies, or add new team members.

Email Marketing 113

Email Marketing Transform Health Marketing 113

Hubspot Marketing

APRIL 12, 2019

It's also one of the most popular in terms of customer sentiment, occupying the upper right portion of the G2 Crowd quadrant : Of course, HubSpot has a full growth suite that includes sales software, marketing software, and support software, which all integrate automatically with HubSpot's free CRM. Landing pages. Image Source.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Hubspot Marketing

AUGUST 4, 2022

Set up automated email campaigns. When you think of automation, email marketing automation might come to mind first. Types of email automation: Triggering emails based on actions, such as webinar sign-up confirmations or abandoned basket notifications. Upload contact data to a CRM for a centralized database.

Shipping 144

Shipping CRM Logistics Email Marketing 144

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. Step 6: Align marketing and sales.

Transform 89

Transform Marketing Marketers Gen Z 89

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% higher open rate than regular emails. What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Reducing customer churn.

CRM 144

CRM Price Email Marketing User-Generated 144

Lusha

DECEMBER 9, 2024

Done well, inbound lead generation builds trust, makes you look like an expert, and turns your business into the place to go in your industry. Email, CRM systems, and lead-scoring tools can be a big help here. The key is to send targeted emails with personalized content that your audience actually wants to read.

CRM 52

CRM Whitepaper eBook User-Generated 52

Neil Patel

OCTOBER 16, 2020

The top 6 options for marketing automation software. However, smaller companies will probably find enterprise-grade features confusing and wildly out of budget, which is why those small business tools exist in the first place. Your marketing channels. Different marketing automation software supports various marketing channels.

CRM 145

CRM Marketing Marketers Customer Journey 145

Lynton Web

MARCH 26, 2025

Technical Implementation With the right architecture in place, its time to focus on the technical side of the workflow implementation. CRM and Marketing Platform Integration To ensure that your workflows are triggered correctly, its crucial to integrate your Customer Relationship Management (CRM) system with your marketing platform.

Transform 52

Transform Key Performance Indicator CRM Communications 52