SmartBrief - Marketing

APRIL 8, 2025

Since 97% of shoppers check reviews before making a purchase, displaying testimonials and case studies can significantly boost credibility. Use customer names in emails and recommend products based on past purchases. Here’s how: Use social media to engage with your audience. Showcase social proof.

Branding 88

Branding Customer Shoppers Food 88

Customers.ai

NOVEMBER 25, 2024

Whether it’s powering your CRM, supercharging your automations, or fueling your A/B tests, visitor tracking tools play a huge role. CRM Systems: Build Customer Profiles That Mean Business A CRM is only as effective as the data it’s built on. Or maybe it’s about integrating seamlessly with your existing marketing stack.

eCommerce 88

eCommerce Price Customer Journey CRM 88

Customers.ai

DECEMBER 4, 2024

For ecommerce, this means you’re not just spamming your entire list with a generic email. Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Let’s look at an example. Bottom line?

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Litmus

FEBRUARY 17, 2022

In fact, for every $1 spent on your email marketing strategy, you can expect to see $36 in return. Email is flexible. Email is consistently effective. Having a good email marketing strategy also allows you to seamlessly integrate with other channels to improve the customer experience throughout the buying journey. .

Email Marketing 101

Email Marketing Retail Shoppers Marketers 101

Customers.ai

FEBRUARY 18, 2025

In February 2025, Klaviyo announced significant pricing changes that have left many businesses re-evaluating their email marketing strategies. ESP, you can engage visitor ID contacts separately, qualify high-intent shoppers, and only push the best leads into Klaviyo or Mailchimp. This isnt just email marketing.

Outbound Marketing 59

Outbound Marketing Price CRM Email Marketing 59

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? But the beauty of helpful email marketing is what I said before: When you help your customers, they help you back.

Email Marketing 94

Email Marketing Law Marketers Marketing 94

Neil Patel

DECEMBER 11, 2020

However, the more robust tools tie into your customer databases or CRM, and let you define triggers based on a range of highly-personalized criteria. With Klaviyo, for example, you can automate the inclusion of product recommendations in the body of your email based on a contact’s location, past purchases, current weather, and so on.

Customer Journey 143

Customer Journey eCommerce CRM Price 143

Hubspot Marketing

DECEMBER 23, 2024

Automated Email Marketing AI in email marketing uses data analysis to personalize content, optimize subject lines, automate follow-ups, and segment audiences. By tailoring emails to each recipients behavior and preferences, AI makes campaigns more engaging and effective, driving higher open and conversion rates.

Transform 114

Transform User-Generated Marketers Marketing 114

Hubspot Marketing

AUGUST 4, 2022

Set up automated email campaigns. When you think of automation, email marketing automation might come to mind first. Types of email automation: Triggering emails based on actions, such as webinar sign-up confirmations or abandoned basket notifications. Upload contact data to a CRM for a centralized database.

Shipping 143

Shipping CRM Logistics Email Marketing 143

Lusha

JULY 21, 2024

Real-World MQL Examples Let’s look at some examples of what an MQL might look like in different industries: B2B SaaS: A marketing manager at a tech company downloads a whitepaper on your marketing automation software and then signs up for a free trial. Later, they click on a retargeting ad and return to the website.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Hubspot Marketing

NOVEMBER 4, 2020

Align ads with your other marketing efforts — this is simple because HubSpot Ads live with Marketing Hub. Use data from your HubSpot CRM to inform your campaigns and help you determine which ads are most likely to convert contacts into paying customers. billion shopper profiles. Price of HubSpot Ad Tracking Software.

Management 145

Management CRM Price eCommerce 145

Martech

JANUARY 15, 2024

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. ” Salesforce is building Global Promotion Management into Loyalty Management which, in turn, is built directly on the Salesforce CRM platform. New for retail mechandisers and shoppers.

Retail 114

Retail Shoppers Customer Acquisition eCommerce 114

Litmus

SEPTEMBER 19, 2022

The email marketing tide has turned. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. Preference center or CRM data. Define and prioritize your marketing goals and metrics. How it works. Challenges.

Customer 105

Customer Customer loyalty CRM Shoppers 105

Martech

MARCH 23, 2023

To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. Business email address Subscribe Processing. It builds personalized product listings without preloaded product descriptions or information inputted in the back end. Get MarTech! In your inbox.

Direct Mail 111

Direct Mail CRM Shoppers User-Generated 111

Litmus

NOVEMBER 11, 2022

When trying to execute highly personalized email marketing campaigns, however, marketers encounter many barriers. More than 40% of marketers cite a lack of resources—time, people, and money—and the right tools as a significant challenge. In 2022, over 40% of companies plan to increase their investment in email marketing.

CRM 110

CRM Key Performance Indicator Customer loyalty Transform 110

Hubspot Marketing

AUGUST 7, 2018

Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. Internet Marketing Strategies. Use email marketing or opt-in email campaigns. How to Do Online Marketing. Email: JetBlue.

Marketers 145

Marketers Marketing SEO CRM 145

Martech

DECEMBER 28, 2023

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach.

CRM 111

CRM eCommerce User-Generated Shoppers 111

Litmus

DECEMBER 16, 2021

When email subscribers sign up for more communication from your brand, particularly from retailers, they expect to see products and promotions sent straight to their inbox. After all, brand experience can make or break shopper loyalty. giving shoppers a tailored experience in every email.

Shoppers 86

Shoppers Price CRM Retail 86

Martech

OCTOBER 18, 2021

Qubit seeks to generate models based on individual shopper journeys to conjure personalized digital experiences. The acquisition should also support Coveo’s move into European markets. Using sales data from IRI, for instance, CPG brands will be able to see if a bus shelter ad sends shoppers to a grocery store for their product.

Transform 110

Transform Shoppers Law User-Generated 110

Sprout Social

JUNE 28, 2023

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Feel free to jump ahead: What is marketing automation? What’s the difference between email marketing and marketing automation? Why use marketing automation? Why use marketing automation?

CRM 132

CRM Marketers Marketing Customer Journey 132

Hubspot Marketing

APRIL 10, 2023

While consumers suggest that brand loyalty will matter less in a recession, marketing leaders are still confident brand loyalty and trust will play a role in purchases during the recession. We asked 500 marketing leaders how they expect consumers to react in a recession, and 39% believe shoppers will stick to brands they are most loyal to.

Shoppers 126

Shoppers Marketers Marketing Customer loyalty 126

Use Insider

NOVEMBER 13, 2024

These personalization capabilities make your emails as relevant as possible to each recipient, ensuring high open rates, more conversions, and a better ROI on your email marketing spend. For example, Chow Sang Sang used Insider to implement crowd-sourced recommendations in their email marketing strategy.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketers 52

Martech

MAY 31, 2022

Often, the problem is a data failure because your email platform doesn’t integrate with your e-commerce or CRM systems and is missing those crucial pieces. But if they don’t see your emails, because their priorities do not align with yours at that moment in time, how can they convert from them?

Customer 111

Customer Shoppers Email Marketing CRM 111

Neil Patel

OCTOBER 26, 2020

You can’t create a persuasive product offer or shopper incentive if you don’t know your customers as well as you think you do. Everything your ecommerce consultant does, the effort they invest to help your business grow, it all depends on this step. Your ecommerce consultant will refine your audience.

eCommerce 133

eCommerce Retail Shoppers Shipping 133

Rock Content

APRIL 27, 2020

To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? What are the differences between Marketing Automation, email marketing, and CRM tools? How to build a successful Marketing Automation strategy?

CRM 82

CRM Customer Acquisition User-Generated Marketers 82

Customers.ai

NOVEMBER 7, 2023

The good news (for now) is that email campaigns shouldn’t be impacted, specifically if you are using an email marketing platform that appends UTMs after a link redirect. Now, what’s important to remember with both zero-party and first-party data is a strong CRM is essential. Not ideal for advertisers. Customers.ai

Outbound Marketing 121

Outbound Marketing Advertising Advertisers User-Generated 121

Customers.ai

DECEMBER 5, 2024

Email marketing is a beast and client segmentation is the leash. Targeted emails perform better but really targeted emails perform the best. When it comes to email, basic segmentation isnt cutting it anymore. Brands using advanced segmentation see a 760% increase in revenue from their email campaigns.

eCommerce 81

eCommerce Shoppers Key Performance Indicator Email Marketing 81

Neil Patel

MAY 5, 2021

Content intelligence leverages AI capabilities to help marketers create compelling posts and get research-backed advice on their marketing strategies. Eighty percent of shoppers are more likely to buy from brands that deliver personalized experiences. Personalize Content at Every Stage of the Sales Process.

Marketers 116

Marketers Marketing Shoppers Content Marketing 116

CXL

MAY 27, 2022

Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. Close.io ’s content marketing machine is successful because it offers unique value. Otherwise, the best you’ll achieve is entertaining window shoppers.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Use Insider

AUGUST 8, 2021

With every brand competing for holiday shoppers, it’s your unenviable job to break through the noise and keep customer acquisition costs (CAC) low and return on ad spend (ROAS) high. Pay to reach only holiday shoppers who are most likely to buy. Gift-givers and holiday shoppers have more choices than ever to consider.

Shoppers 52

Shoppers Retail eCommerce Customer Acquisition 52

Use Insider

AUGUST 8, 2021

With every brand competing for holiday shoppers, it’s your unenviable job to break through the noise and keep customer acquisition costs (CAC) low and return on ad spend (ROAS) high. Pay to reach only holiday shoppers who are most likely to buy. Gift-givers and holiday shoppers have more choices than ever to consider.

Shoppers 52

Shoppers Retail eCommerce Customer Acquisition 52

Duct Tape Marketing

MARCH 7, 2013

And finally it should send submitted data somewhere convenient for you like an email in your inbox, your email marketing system of choice, or a Google Docs Spreadsheet. Aaron Houghton is a serial entrepreneur who builds web marketing products for small business owners. A good form tool makes creating forms easy.

Energy 78

Energy Shoppers eCommerce User-Generated 78

Litmus

OCTOBER 15, 2024

Contextual and behavioral targeting can unlock the full potential of your email personalization tools , making every message more relevant and engaging. As 30% of brands increase their email marketing spend, leveraging your first-party data is key to building smarter, personalized campaigns.

Health 72

Health Retail eCommerce CRM 72

Martech

JANUARY 23, 2024

Loyalty program for book shoppers The more customers shop with ThriftBooks, the better the company can tailor emails and recommendations. “With the rise of large language models, we’re looking to integrate more insights into the data we have already,” said Hagen. With the scale of our business, we have a lot of great insights already.

eCommerce 120

eCommerce Price Shoppers Customer 120

Customers.ai

DECEMBER 12, 2023

Email Automation Tools Email marketing automation tools are essential for ecommerce businesses, streamlining and enhancing communication by automating the creation, scheduling, and delivery of targeted email campaigns, ultimately nurturing customer relationships, driving engagement, and boosting sales with personalized and timely content.

eCommerce 106

eCommerce PR User-Generated Marketers 106

Customers.ai

OCTOBER 29, 2024

If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! In fact, email marketing can account for up to 30% of total revenue for many brands, outpacing social media and paid ads in impact. And with an ROI of $42 for every $1 spent, email is basically the gift that keeps on giving.

eCommerce 63

eCommerce Price User-Generated CRM 63

Digital Marketer

MARCH 2, 2023

Organic Channels Email marketing saw a gradual decline over the course of 2022 on multiple performance metrics, including both quantity of sessions and quality of sessions. Total sessions from email declined 12% but were flat for most of the year until Q4. Typically more ‘loyalty’ based channels such as email, direct, (i.e.

eCommerce 61

eCommerce Non-Profit Shoppers Affiliate Marketing 61