Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. For most businesses, focusing on foundational areas like email marketing automation and social media ads provide better results.

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Transform Digital Marketing Key Performance Indicator User-Generated 130

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform.

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Analytics Transform CRM Marketing 121

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

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Email Marketing eCommerce Shipping Analytics 83

Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact.

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Email Marketing Law Transform Marketing 59

Martech

DECEMBER 27, 2023

Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Get MarTech!

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CRM Transform Customer Acquisition Analytics 110

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance?

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Price Thought Leadership Transform User-Generated 118

Sachs Marketing Group

APRIL 7, 2025

This synergy of AI and marketing automation allows for: Hyper-personalized customer journeys Intelligent content delivery Smarter lead nurturing Real-time data analysis and decision-making The result? Increased engagement, higher conversion rates , and more efficient marketing efforts.

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Transform User-Generated Marketing Marketers 52

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. So here, in alphabetical order, are MarTech’s CRM experts to follow. So here, in alphabetical order, are MarTech’s CRM experts to follow.

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CRM Inbound Marketing CMO Management 116

Litmus

OCTOBER 31, 2024

In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy. But basic personalization, like sticking a first name in the subject line, isn’t enough to really move the needle on email marketing ROI. Gather all of your data.

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CRM Management Email Marketing Transform 87

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. Will these strategies work?

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Transform Marketing Marketers Gen Z 85

Customers.ai

DECEMBER 19, 2024

can also fill in gaps in your CRM with firmographic details like company size and industry. We can drill into professional profiles like LinkedIn profiles or business emails, ensuring your outreach lands in front of the right people. And no one wants to send someone an email with wrong information.

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CRM Transform Price Outbound Marketing 83

Hubspot Marketing

DECEMBER 23, 2024

I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement. From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations.

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Transform User-Generated Marketing Marketers 111

Lynton Web

APRIL 9, 2025

Implement CRM Portal Standardization CRM standardization across brands is essential for consistent lead management. Take the Next Step Today Ready to transform your multi-brand lead management? Start by assessing your current system's maturity and identifying the biggest gaps in standardization across your brands.

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Management Branding Transform CRM 52

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

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Email Marketing B2C Law Marketing 123

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. What is the Best Email Automation Platform?

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Customer CRM User-Generated Transform 52

Welcome Software

DECEMBER 18, 2024

It offers marketers a suite of integrated tools including: Content Management System (CMS) Content Marketing Platform (CMP) Web experimentation Personalization capabilities Data warehouse native analytics Special mention goes to: Optimizely Opal The platform's crown jewel is Opal, an embedded AI assistant that transforms your workflows.

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Transform Marketing Marketers CRM 52

Hubspot Marketing

APRIL 12, 2019

It's also one of the most popular in terms of customer sentiment, occupying the upper right portion of the G2 Crowd quadrant : Of course, HubSpot has a full growth suite that includes sales software, marketing software, and support software, which all integrate automatically with HubSpot's free CRM. Landing pages. Image Source.

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CRM Transform Marketing Automation Platform eCommerce 145

Customers.ai

NOVEMBER 25, 2024

Whether it’s powering your CRM, supercharging your automations, or fueling your A/B tests, visitor tracking tools play a huge role. CRM Systems: Build Customer Profiles That Mean Business A CRM is only as effective as the data it’s built on. Automated Follow-Ups: Respond to visitor inquiries instantly with SMS or email.

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eCommerce Price Customer Journey CRM 88

Lynton Web

MARCH 26, 2025

By shifting to automated email workflows , marketers can ensure timely, accurate, and personalized communications, leaving more room for strategic activities and relationship building. However, to truly see the benefits of automation, channel marketers must first understand how to map and implement the right workflows.

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Transform Key Performance Indicator CRM Communications 52

Lynton Web

MARCH 18, 2025

Switching to HubSpot from Zoho and Zendesk can transform your entire business operations. Map out how Zoho's CRM modules interact with Zendesk's ticketing system. List every integration touchpoint, from email marketing platforms to accounting software , documenting their data flow and dependencies.

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Transform CRM Management Communications 52

Vertical Response

JUNE 27, 2022

What if your marketing had a huge blind spot and you didn’t even know it? CRM email marketing is one of the best tools used by some of the most successful companies all around the world. So, what is CRM email marketing? What Is CRM Email Marketing?

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CRM Email Marketing Transform Law 52

Adobe Experience Cloud Blog

JULY 2, 2015

Gone are the days of having to manually track data and nurture leads, because with marketing automation, you’re able to sit back, relax, and watch the system do it for you! This mighty marketing machine works to automate and sync your various efforts: Lead generation. Social marketing. CRM integration. Marketing programs.

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Thought Leadership Transform Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

JUNE 4, 2013

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going. Independently rated the leader.

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Thought Leadership Transform Marketing Automation Platform CRM 134

AWeber

APRIL 27, 2023

One of the areas where we can witness various AI use cases is email marketing. However, technology advancements have slowly made AI an unavoidable part of every marketer’s email marketing strategy. Here’s everything you need to know to use the power of AI and step up your email marketing campaigns.

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Email Marketing Transform Marketing Marketers 99

SocialPilot

JANUARY 27, 2025

Mailchimp: Leveraging Instagram for Brand Awareness Mailchimp, an email marketing platform, utilized Instagram to showcase its brand personality and engage with a broader audience. HubSpot (Marketing Automation and CRM] Best for: Enterprises, Organizations, and brands of all sizes Rating: 4.1/5

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Thought Leadership Whitepaper User-Generated Price 93

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

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Transform CRM Email Marketing Retail 102

Martech

JUNE 18, 2024

Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. Time your emails for maximum impact. Dig deeper: Email marketing strategy: A marketer’s guide Build your email from the ground up Every high-performing email starts with a strong foundation.

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Transform Email Marketing Retail Communications 121

Lynton Web

NOVEMBER 26, 2024

Your CRM, marketing automation platform, analytics tools, and business intelligence solutions need to work together seamlessly to provide a complete view of performance. Consider how one financial services firm transformed its lead generation process through this analytical approach.

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Transform Customer Acquisition CRM Marketing 52

Martech

DECEMBER 14, 2023

Case study: Transforming martech in a fashion retail company In this illustrative case study created from real-world consulting engagements, StyleBoutique, a made-up fashion retail chain, faced challenges with a disjointed marketing technology stack, including: Ineffective email marketing. CRM data cleanup.

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Transform CMO CRM Fashion 95

Lusha

DECEMBER 9, 2024

That’s the magic of inbound, and it’s transforming how businesses find new customers. Instead of barging into someone’s day with unwanted calls or emails, you create awesome content and experiences that naturally draw them in. Email, CRM systems, and lead-scoring tools can be a big help here.

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CRM Whitepaper eBook User-Generated 52

Martech

NOVEMBER 29, 2022

The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed LiveIntent Identity Graph. The graph matches customers against multiple identifiers, including emails, phone numbers, mobile identifiers and addresses. Building on first-party data.

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Transform CRM Retail Advertisers 110

Hubspot Marketing

FEBRUARY 13, 2024

You had to go to our backend system, tell tech the segment you wanted, have them download a list for you, and then upload it into the email marketing portal. You create the list yourself and add it to the marketing email feature,” Yap says. This is precisely why MFS turned to HubSpot’s CRM.

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Finance Transform Price CRM 125

Litmus

NOVEMBER 11, 2022

When trying to execute highly personalized email marketing campaigns, however, marketers encounter many barriers. More than 40% of marketers cite a lack of resources—time, people, and money—and the right tools as a significant challenge. In 2022, over 40% of companies plan to increase their investment in email marketing.

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CRM Key Performance Indicator Customer loyalty Transform 110

Adobe Experience Cloud Blog

OCTOBER 23, 2019

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. James Chung , Senior Manager, Marketing Operations and Email Marketing, Uber.

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Transform Thought Leadership Global Marketing Digital Marketing 96

Sprout Social

JUNE 21, 2022

In this article, we’ll break down the leading direct messaging strategies and how you can use them to transform your social media outreach. What is direct marketing? First, let’s start by defining direct marketing. Here are some examples of direct marketing tactics: Telemarketing. Email marketing.

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Direct Marketing Transform Direct Mail Telemarketing 143

Litmus

JANUARY 29, 2024

Keep reading to learn about the importance of personalized emails along with tactics you can apply to your own email marketing program. What are personalized emails? Personalized emails are targeted messages that cater specifically to the interests, needs, and preferences of an individual subscriber.

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Transform Email Marketing CRM Promotion 114

Use Insider

NOVEMBER 18, 2024

During the event, I sat down with Amy Edens , Director of CRM and Data at Blink Fitness and a valued Insider customer. We shared our perspectives and real-life experiences on how Generative AI is changing how marketing and CX teams function. The number of channels consumers interact with a brand across is growing.

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Retail Customer Health Customer Journey 59