CRM Event Marketing Marketing Automation Platform 
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.
Martech
SEPTEMBER 21, 2021
The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e.,
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Marketing
JANUARY 13, 2021
When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration.
Adobe Experience Cloud Blog
JUNE 17, 2019
Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). And we at Splash aren’t the only ones who know it.
Martech
AUGUST 2, 2022
In addition to tracking external martech trends, we also look at data from the nearly 1,000 stacks managed on our platform. This helps us see which products are most popular and which products surround key anchor platforms. Once you move beyond foundational platforms (CRM, CDP, Marketing Automation etc.)
Chief Martec
JANUARY 31, 2022
However, we also see aggregation platforms within a specific department or domain. For example, a CRM platform for marketing, sales, and service. Or an ERP platform for finance and operations. These are vertical aggregation platforms. ” As a marketing ops person, my tribe is marketing.
Martech
OCTOBER 7, 2022
Can the tool match event attendees to their roles in a buying group and their correct accounts in our CRM? Can the DEP maintain a single account for an individual across multiple events, so we can continue to accrue intent data over time? If not, is an API available for custom system integrations?
Expert insights. Personalized for you.
132 
Let's personalize your content