CRM Finance Marketing Automation Platform 
Martech
JANUARY 25, 2022
Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. We’ll cover: The benefits of CRM. Types of CRM systems available.
Martech
JULY 16, 2024
Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team. This ensures that the finance team is always aware of the latest developments and can provide timely feedback.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Chief Martec
JANUARY 31, 2022
They’re aggregating in that layer across many different departments or domains within the organization, from sales and finance to engineering and human resources. However, we also see aggregation platforms within a specific department or domain. For example, a CRM platform for marketing, sales, and service.
Martech
FEBRUARY 23, 2022
Gloves off for the marketing professional. I’ m going to tell you about marketing operations. They ensure these platforms are implemented and adopted correctly and that data is integrated across the entire Martech stack. Read next: An in-depth look at marketing ops and marketing ops professionals.
Martech
SEPTEMBER 22, 2021
The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e.,
Adobe Experience Cloud Blog
MARCH 29, 2016
The typical modern-day marketer works with a full stack of different technology platforms on a daily basis. At the very least, they are working with a marketing automation system and a customer database/CRM as the most basic must-haves. How about your finance and e-commerce platforms too?
Rock Content
APRIL 27, 2020
To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? How can your company benefit from automation? What are the differences between Marketing Automation, email marketing, and CRM tools? Keep reading!
Expert insights. Personalized for you.
98 
Let's personalize your content