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How to Create a Stakeholder Map for Seamless Project Tracking

Hubspot Marketing

The map organized the different types of stakeholders into three key circles of influence: circle of influence types of stakeholders Core Decision Makers VP of Marketing: Final approval on messaging strategy and budget. Product Marketing Manager: Product positioning and feature communication.

Finance 114
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Marketing can’t own the results without a say in the strategy

Martech

The disconnect is real Marketing is often handed KPIs set by finance or executive leadership without marketing input. Some products just don’t perform as well. The product-market fit isn’t there yet. Still, marketing is stuck trying to push all of it. ” “Hit a ROAS of X.”

Finance 85
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7 best CRMs for roofing businesses in 2025

Hubspot Marketing

On top of that, most roofing companies struggle to find a CRM that works for their unique needs. Roofing CRM challenges are different from those in other industries. Table of Contents What is a CRM for roofing? Best CRMs for Roofing Businesses at a Glance CRM Best For Key Features Pricing Free Trial?

CRM 89
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How to Use LinkedIn Hashtags for Maximum Impact in 2025

SocialPilot

Instead of broad tags like #Finance, you align hashtags to post types: #StartupFinance for tips, #SMBLoans for product posts, and #CashFlowStrategies for explainer content. Performance Marketing Strategy,” “AI-Powered CRM,” “Employee Advocacy Tools”) Tip: Don’t stuff generic terms like “Marketing” or “Digital.”

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How Allied Beverage is transforming customer experience

Martech

The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. This required people from sales, product marketing, operations, finance and other departments to work on the transformation full-time. Salesforce Sales Cloud would be installed as a CRM.

Transform 137
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How to overcome data silos and fragmentation

Martech

Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. Image: Snowflake.

Finance 128
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How marketing ops improves ROI through campaign performance and budget management

Martech

Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. This allows campaigns and other marketing efforts to be monitored and measured.