Martech

SEPTEMBER 25, 2023

The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. In today’s tight economy, more and more marketing managers face this challenging scenario with their financial overseers. I just don’t know which half.”

User-Generated 117

User-Generated Finance Marketing Marketers 117

Hubspot Marketing

FEBRUARY 15, 2024

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. And these are people from human resources, from legal; they work in finance. Talking about digital innovation, don’t handle marketing campaigns manually anymore. Image Source 3.

Branding 139

Branding Fashion Gen Z B2C 139

Adobe Experience Cloud Blog

JANUARY 12, 2010

Her thoughts on organization and how marketing can earn credibility and "go toe-to-toe" with sales leadership are definitely worth reading. How did you get into B2B marketing? I got into marketing quite by accident. After I graduated with my Masters in Finance I joined PriceWaterhouse’s consulting group. Field marketing.

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88

Litmus

DECEMBER 18, 2023

—Melissa Shaw of Shaw + Scott [Tweet this →] “For example, you can emphasize how email is a great test bed for optimizing marketing overall, honing in on effective segmentation strategies, creative treatments, messaging, offers, etc. Kristin Naragon, Director of Product Marketing at Adobe Campaign , agrees that email needs to de-silo.

Email Marketing 113

Email Marketing Transform Health Marketing 113

Unbounce

SEPTEMBER 16, 2021

If you need to prove product-market fit , generate more sales, or justify upgrades for a product, this is the goal you want to focus on. Notice the word “your” in each line: “Take charge of your finances.” Think about what messaging resonates with your audience most. Image courtesy of Squarespace. Is it increasing sales?

Real Estate 145

Real Estate User-Generated Copywriting Advertisers 145

Unbounce

MARCH 12, 2024

Compare fees and finances It’s true that you need to spend (some) money to make money, but you’ve gotta do it in a way that makes sense. Whether through emerging social platforms , paid ads or innovative email marketing tactics , keep your strategies fresh and evolving.

Product 59

Product eCommerce eBook Shipping 59

Duct Tape Marketing

APRIL 27, 2022

I would say, fundamentally, you know, we talk about product market fit. The product works incredibly well. John Cantarella (06:23): You know, it's a, it's a great point. And it's gotten to the point now where Dasia could no longer do one-to-one consultation.

Transform 76

Transform Customer Journey Place Management 76

Unbounce

SEPTEMBER 19, 2023

So McKinsey just published their state of AI in 2023 , and their findings, fact not opinion, is that roughly a third of professionals in tech and communications and a quarter in business, including finance and legal, are regularly using Gen AI in their work. And then of course we use Salesforce for our CRM and our sales motion.

Copywriting 93

Copywriting SEO Price User-Generated 93