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How Financial Services Businesses are Using Automation

Hubspot Marketing

The finance industry lends itself well to AI. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.

Finance 102
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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

We’re talking about smarter campaigns, sharper targeting, and insights so good they’ll make you wonder how you ever lived without them. Whether it’s powering your CRM, supercharging your automations, or fueling your A/B tests, visitor tracking tools play a huge role. Rating: ★★★★★ (4.8/5) Rating: ★★★★☆ (4.4/5)

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Buy Business Leads: 13 Websites to Try in 2024

Lusha

CRM integration : Smooth integration with your Customer Relationship Management (CRM) system ensures easy data transfer and efficient lead management. Lead scoring : This feature helps prioritize leads based on their level of engagement and potential value.

CRM 52
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Introducing Lusha Flex Search: The Future of Prospecting

Lusha

With Flex Search, you can now leverage free-text queries like “VP Marketing Boston” or “VP Sales Construction Miami” to find professionals in specific roles within defined industries and geographical areas. And with over +135 million business profiles globally, you’ll be able to get even more results than ever before.

Finance 52
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Market segmentation: a complete guide

Welcome Software

Everything you could possibly want to know about market segmentation will be covered in this guide (and then some). What is market segmentation? Market segmentation is the process of dividing a broad target market into smaller, more manageable subgroups of consumers who share similar affinities, needs, and behaviors.

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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. And these are people from human resources, from legal; they work in finance. He explains, "The brand has consistently sold to an upper-class target market that consists of mainly men over the age of 35.”

Branding 129
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Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan

Hubspot Marketing

Why SaaS Marketing Plans Matter These plans matter for several reasons. First, a solid marketing plan helps create a clear picture of your target market. The first step in creating a SaaS marketing plan is identifying buyer personas. SaaS plans prioritize revenue over time. How much are they willing to spend?