Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 83

Transform Marketing Marketers Gen Z 83

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

JANUARY 26, 2023

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. Referral marketing strategies If you’re looking to get started with referral marketing, there are a few core concepts you should understand.

Gen Z 145

Gen Z B2C Shipping Marketing 145

Hubspot Marketing

FEBRUARY 16, 2023

Instagram is also top-dog in the influencer marketing space. Last year, it was the most popular platform for influencer marketing in the U.S. – and more marketers are planning to leverage Instagram for their campaigns in 2023. billion monthly active users. Use UTM tags for tracking.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Digital Marketer

MAY 4, 2023

These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. In the early part of the journey, this might include optimization by way of marketing and communication channels.

Customer 78

Customer Customer Journey Gen Z Affiliate Marketing 78

CXL

MAY 27, 2022

Demand generation is an umbrella term that covers any activity intended to create awareness for and interest in a product or service. It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Sprout Social

OCTOBER 14, 2020

Based on what we know about millennials and Gen Z , the average consumer relies on recommendations from social media when researching products and services. How is a social media brand ambassador different from an influencer? At a glance, influencer marketing campaigns and brand ambassador programs might seem identical.

Branding 145

Branding Gen Z Millennials Promotion 145