Remove CRM Remove Gen Z Remove Millennials
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How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

To access the insights you need, collect data from marketing research, social analytics, and your CRM. For example, Gen Z and millennial demographics tend to prefer short-form content in the form of videos or social media posts. How long (or short) should your videos and articles be to receive maximum engagement?

Gen Z 111
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Maximizing your B2B paid media ROI with alternative platforms

Martech

Your CRM likely holds more valuable insights than you realize. It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns.

Gen Z 121
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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Right behind them is Gen Z. A customer relationship management (CRM) tool can help you track leads in your funnel and see where they might get stuck. Step 5: Set up lead tracking and automation.

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51% of consumers would leave a brand if digital experience isn’t as good as in-person

Martech

For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers. Also, 39% of Gen Z said they are more likely to try a new brand. More than half of U.S. Why we care.

Gen Z 119
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Study Finds Most Marketers Don’t Know Their Audience: Here’s Why and How to Fix It

Hubspot Marketing

Just one-fourth of marketers know the social causes their target audience cares about - a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and Millennials. First-party data can be collected from many sources - your website, surveys, email, SMS, your CRM, and more.

Gen Z 144
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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot Marketing

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 145
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5 Third-Party Cookie Alternatives Marketers are Already Using [New Data]

Hubspot Marketing

With the rise in popularity of social shopping , tapping into platforms like Instagram is a powerful way to reach consumers - especially Gen Z and Millennials : Collecting First-Party Data from Your Customers. First-party data can be collected from many sources - your website, surveys, email, SMS, a CRM like HubSpot , and more.

Gen Z 127