Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

Market Research 103

Market Research Non-Profit Transform Marketers 103

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Global Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sprout Social

FEBRUARY 22, 2024

Use this platform to find influencers, measure engagement rates and content performance, and integrate influencer marketing into your broader marketing strategy. HypeAuditor HypeAuditor is an all-in-one influencer marketing solution that helps with influencer discovery, audience analysis and campaign tracking.

Analytics 128

Analytics Influencer Marketing Health eCommerce 128

Hubspot Marketing

OCTOBER 24, 2022

Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. By partnering with sales teams, you're able to create a more comprehensive picture of your target persona — including specific challenges or pain points you might've missed in your marketing research.

Gen Z 106

Gen Z Millennials Transform Direct Mail 106

Hubspot Marketing

JANUARY 4, 2024

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. Here's what I do to keep generalization at the gate and create nuanced buyer personas based on hands-on market research. Then, document everything in a CRM tool like HubSpot.

Analytics 126

Analytics Copywriting Communications Market Research 126

Hubspot Marketing

JUNE 3, 2024

Pro tip: We have a free content assistant ChatSpot , which combines the power of ChatGPT with unique data sources like HubSpot CRM to streamline your working day. Conducting Research Market research can be time-consuming and labor-intensive. That’s why 48% of marketers use generative AI for research.

User-Generated 132

User-Generated Customer Journey SEO Marketers 132

Pam Didner

MARCH 17, 2021

For example, marketing automation and CRM integration, content management library in different countries, translation using machine-learning etc. Creative and style playbook based on marketing campaign themes. Primary and secondary marketing research and trends. Messaging, product positioning, content plans.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketers 97