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20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Adobe Experience Cloud Blog

At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Test, test, test your automated flows.

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3 steps to building an effective martech stack

Martech

Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. Dig deeper: More than 60% of B2B marketers say martech stack is too complex. Bad stack features to avoid. But first, what does a bad stack look like?

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The Relationship Between Branding and Emotion

Duct Tape Marketing

Lamelas is a worldwide marketing professional with over 30 years of experience. He has held positions in high profile companies all over the world including Proctor & Gamble and Coca-Cola in their global marketing campaigns. This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo.

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Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

Marketing Insider Group

And there are the tech savvy marketers, they are running campaigns and [primary brand and demand generation builders. They are using things like Marketing Automation Platforms (MAP), CRM and MarTech and leverage these tools every day. Join Fred online: Twitter , Facebook , LinkedIn.

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