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Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. Analyze Platform Behavior Use tools like LinkedIn Audience Insights, SocialPilot Analytics, or Google Analytics to see where your audience is most active and what type of content resonates. Repurpose content.
Lead generation tactics often involve gated content, such as whitepapers or webinars, that require users to provide their email addresses or other contact details in exchange for access. This could include: Blog posts: Share industryinsights, thought leadership pieces, or how-to guides.
Read the fine print, though; there may be restrictions on how many times you can email to their list, and you do not own those contacts unless someone takes some action on your website and you capture those leads in your CRM. Email newsletters are perfect for sharing company news, product updates, industryinsights, and technical content.
Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.
Ebooks and whitepapers: In-depth guides and reports offer valuable insights in exchange for contact information and lead generation. Measure and analyze results: Lusha integrates with various marketing automation and CRM platforms, allowing you to track your inbound marketing efforts and measure your ROI.
ebooks, whitepapers, templates) in exchange for email sign-ups. Integrate with Your CRM : Easily sync Lusha data with your Customer Relationship Management system, ensuring your sales team always has the most up-to-date information. Can it connect with your CRM and other marketing software? Is it within your budget?
Share thought leadership and expertise: Create educational content that addresses the audience’s pain points and showcases a unique perspective to establish the brand as a thought leader in the industry. As blog posts and whitepapers can deliver B2B thought leadership, so can TikTok.
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