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Key marketing lessons from startup to scale-up

Martech

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. About 84% of digital marketing leaders believe these advanced technologies enhance their marketing function, per a Gartner report.

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ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024

Martech

For example, CRM was bundled under Social & Relationships. Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others.

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

Influencity: Influencer marketing management on a budget Source: Influencity Many influencer marketing tools are in the thousands per month. But Influencity makes influencer marketing management a lot more achievable for those with a modest budget. Pricing: $625 setup fee.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take sales CRM Pipedrive. CRM platforms regularly discuss sales tactics), guest post topics should be squarely in your domain.

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What is a Go-To-Market Strategy? The Ultimate GTM Guide for Startups and Enterprises

Lusha

Social Media Marketing involves leveraging social media platforms to connect with your audience, share your message, and build relationships. This can include organic posts, paid advertising, and influencer marketing. This is where Lusha’s CRM Enrichment feature shines.

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Demand Generation vs Lead Generation: Differences, Definitions, Goals & Tactics

Lusha

Public Relations and Influencer Marketing: Partner with influencers or industry experts to promote your brand and reach a wider audience. Account-Based Marketing (ABM): Tailor your marketing efforts to specific high-value accounts, creating personalized experiences for key decision-makers.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. You can keep up with (and reap the rewards of) the big-hitting content marketing tactics like influencer marketing and experiential marketing.