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Mastering data-driven decision-making in the strategy phase

Martech

Start with comprehensive market research to understand your audience’s behaviors, preferences and needs. Without clarifying goals and key performance indicators (KPIs), it’s challenging to gauge success or make informed adjustments.

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The Shark Tank Playbook: Your Go-To Marketing Campaign Checklist

Customers.ai

Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). Tracking Tools: Don’t forget tools like Google Analytics, email marketing platforms, or CRM software. Integrate with CRM: Connect the tool to your CRM (e.g.,

PR 76
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Email Content Automation: What It Means and Why It’s Effective

Litmus

With the tools to leverage comprehensive data and dynamic content, marketers are better equipped to predict what their buyers want in specific scenarios. Without data integration like a CRM, it is hard to keep product, inventory, content feeds updated. . Content automation challenges. For example, does your content build upon itself?

CRM 110
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How to use AI analytics for targeted business decisions

Sprout Social

Here are some key ways in which AI analytics is benefitting businesses today. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms. Thus, giving a more holistic view of your current customers and prospects.

Analytics 133
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18 Best Free Microsoft Excel Templates for Marketing & Sales

Hubspot Marketing

The essential KPI tracker, shown above, takes the metrics your marketing team has agreed to track and describes them in more detail. KPI stands for " key performance indicator.” They’re your most important metrics, each with a unique purpose and place in your marketing strategy. Sales Excel Templates.

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Where is SEO in the business hierarchy?

Search Engine Land

Let's look at it before we dive into each team's responsibilities: Market research is at the start and also a wonderful example. Ideally, you perform surveys, ask people about their needs and go out in the wild to find out what's happening. Marketing in general is a huge discipline by itself. Email newsletters.

SEO 94
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How to Create Scalable Global Content Marketing Strategy: A Guide for B2B Marketers (+ Templates)

Pam Didner

From your content marketing objectives, you clearly lay out your strategies, target personas, priority countries, languages to support, key marketing tactics, and KPIs (Key Performance Indicators). Creative and style playbook based on marketing campaign themes. Country’s challenges and needs.