Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. In an ideal world, this is orchestration at its finest.

CRM 126

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 126

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Salesforce, HubSpot).

Key Performance Indicator 120

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 120

Martech

DECEMBER 13, 2023

Dig deeper: The email marketer’s guide to effective marketing automation Before you dive too quickly into lead generation and marketing automation, however, you first need to develop a deep understanding of your prospects, your customers and your sales process. The length of the sales cycle.

Marketing Automation Platform 133

Marketing Automation Platform Key Performance Indicator B2C Marketing 133

DirectMail2.0

JULY 30, 2024

This jam-packed, hour-long session, explores these topics: Various attribution models and cutting-edge tracking techniques like unique offer codes, personalized landing pages, QR codes and more Advanced strategies such as the use of AI in mail attribution/tracking modeling, leveraging customer match, A/B testing, and matchback analysis How to integrate (..)

Direct Mail 52

Direct Mail Key Performance Indicator Marketing Automation Platform CRM 52

Sprout Social

JULY 14, 2023

How to align sales and marketing teams Looking for ways to facilitate marketing and sales alignment for improved brand effectiveness? Here are five practical steps to enhance cooperation: Develop shared goals and metrics Sales and marketing teams often have different goals to reach and key performance indicators (KPIs) to track.

Key Performance Indicator 81

Key Performance Indicator Marketing Marketers Communications 81

Lusha

NOVEMBER 18, 2024

Here are some essential technologies that power RevOps: Customer Relationship Management (CRM) Systems : A CRM system like Salesforce or HubSpot centralizes customer data. This allows you to easily import and export data, automate workflows, and track your progress, all within your existing tools.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Lusha

JULY 17, 2024

Your marketing team might have valuable customer information in their CRM, while your sales team has insights stored in their system. Lusha, for example, can enrich your CRM with accurate contact and company information, ensuring you have the most up-to-date details for your target accounts. Another common issue is siloed data.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52