Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. In an ideal world, this is orchestration at its finest.

CRM 106

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 106

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Salesforce, HubSpot).

Key Performance Indicator 104

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 104

DirectMail2.0

JULY 30, 2024

This jam-packed, hour-long session, explores these topics: Various attribution models and cutting-edge tracking techniques like unique offer codes, personalized landing pages, QR codes and more Advanced strategies such as the use of AI in mail attribution/tracking modeling, leveraging customer match, A/B testing, and matchback analysis How to integrate (..)

Direct Mail 52

Direct Mail Key Performance Indicator Marketing Automation Platform CRM 52

Martech

DECEMBER 13, 2023

Dig deeper: The email marketer’s guide to effective marketing automation Before you dive too quickly into lead generation and marketing automation, however, you first need to develop a deep understanding of your prospects, your customers and your sales process. The length of the sales cycle.

Marketing Automation Platform 127

Marketing Automation Platform Key Performance Indicator B2C Marketing 127

Lusha

NOVEMBER 18, 2024

Here are some essential technologies that power RevOps: Customer Relationship Management (CRM) Systems : A CRM system like Salesforce or HubSpot centralizes customer data. This allows you to easily import and export data, automate workflows, and track your progress, all within your existing tools.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Lusha

JULY 17, 2024

Your marketing team might have valuable customer information in their CRM, while your sales team has insights stored in their system. Lusha, for example, can enrich your CRM with accurate contact and company information, ensuring you have the most up-to-date details for your target accounts. Another common issue is siloed data.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Lusha

JUNE 7, 2024

Sales Enablement: This involves providing your sales team with the tools and resources they need to be successful, such as CRM software, sales intelligence tools, and content assets. This is where Lusha’s CRM Enrichment feature shines. Your sales strategy should be aligned with your overall GTM goals and target audience.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52