Litmus

DECEMBER 2, 2024

A few key metrics you should always track for individual campaigns include: Open rate Bounce rate CTR and click-to-open rate (CTOR) Read rate Unsubscribe rate Spam complaint rate Engagement rate For ongoing campaigns and triggered emails, especially ones that are sent out every day, like an abandoned cart , track these metrics over time.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Hubspot Marketing

DECEMBER 16, 2022

Email can therefore enable NPOs to reach audiences that might not otherwise engage with their marketing efforts on social media. Pro tip: Before starting a new email campaign, make sure it aligns with your nonprofit marketing plan and helps you reach your organization’s goals. Email Marketing Best Practices for Nonprofits.

Email Marketing 145

Email Marketing Marketers Marketing Key Performance Indicator 145

Pam Didner

MARCH 4, 2022

The strategic thinking mindset will guide you in terms of figuring out: Elements needed in your marketing plan. KPI (Key Performance Indicators) settings. Leads moved from the webinar platform to CRM, etc. If you could make changes, what would they be? Channel optimization. Budget allocation. Uploading reg.

Key Performance Indicator 85

Key Performance Indicator Customer Journey Marketers Marketing 85

Rock Content

SEPTEMBER 21, 2020

Check some topics about how data collection is important and the main uses for this kind of information in your marketing department’s work. KPI stands for Key Performance Indicator , which means they are the most important criteria a company uses to define its progress. Make a plan.

Transform 80

Transform User-Generated Key Performance Indicator Marketers 80

Marketing Insider Group

NOVEMBER 7, 2022

When I first joined SAP in the summer of 2007, I was asked to identify all the marketing programs that delivered actual leads, sales and ROI. I spoke to all my colleagues, I dove into our CRM, I poured over our reports. And what I found astounded me: 62% of our marketing budget was spent on activities that drove ZERO leads for sales.

Content Marketing 74

Content Marketing Marketers Marketing Key Performance Indicator 74

Lusha

JUNE 7, 2024

A GTM strategy goes beyond a mere marketing plan. While marketing is definitely a crucial component, a GTM strategy encompasses a broader scope. It involves aligning your entire organization– from product development and marketing to sales and customer success – toward a common goal: achieving a successful product launch.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. Choose several key performance indicators that correspond with your video goals — or hop down to the chapter in this guide on measuring and analyzing video.

Video Marketing 145

Video Marketing Marketers Marketing Transform 145

Customers.ai

OCTOBER 17, 2023

Zapier Workflow Automation Teamwork Project Management Software Monday Project Management Software Slack Productivity Platform Calendly Online Appointment Scheduling GrowthHackers Content Marketing Planning Iconosquare Social Media Analytics & Management AgoraPulse Social Media Management Customers.ai For example, the Customers.ai

Digital Marketing 52

Digital Marketing Marketers Marketing Analytics 52

Marketing Insider Group

JULY 1, 2020

This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Vertical Response

FEBRUARY 22, 2025

This personalized approach not only improves customer interest but also boosts brand loyalty and market share. GPTs ability to engage users on social media makes it an essential tool in any digital marketing strategy. Setting Up GPT Tools Setting up GPT tools is the first step in implementing this technology into your marketing plan.

Transform 52

Transform User-Generated Key Performance Indicator SEO 52