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Mastering data-driven decision-making in the strategy phase

Martech

Without clarifying goals and key performance indicators (KPIs), it’s challenging to gauge success or make informed adjustments. For instance, if your goal is to drive 500 new leads through a new marketing campaign, look at the channels that have driven your customers with the highest loyalty and lifetime value.

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Role of a marketing technology manager: Best of the MarTechBot

Martech

Here are the key responsibilities and functions of a MarTech Manager: 1. Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software.

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Moneyball for Marketers

Adobe Experience Cloud Blog

The A’s General Manager, Billy Beane (played by Brad Pitt in the film), measured players using new, data-centric metrics that flew in the face of conventional wisdom. Before Moneyball, baseball scouts relied on popular but flawed Key Performance Indicators (KPIs) like RBIs (Runs Batted In) and a player’s appearance (aka “the gut”).

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Your Enterprise’s (Almost) Unfair Competitive Advantage

Adobe Experience Cloud Blog

This sort of proactive air cover establishes a common definition of marketing success defined by key performance indicators (KPIs). Getting your company leadership to agree to exact KPIs ahead of time makes it easy to measure marketing automation’s success month by month. Step Three: Start Small, Deliver Big.

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How to Develop a Customer Acquisition Strategy That Works for You

Marketing Insider Group

Leveraging data and analytics isn’t just a new marketing trend —it’s a direct path to learning what’s working, what’s not, and how you can improve. Focus on key performance indicators (KPIs) that align with your goals. Choose metrics that give you insight into these areas.

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How to use AI analytics for targeted business decisions

Sprout Social

Here are some key ways in which AI analytics is benefitting businesses today. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms. Thus, giving a more holistic view of your current customers and prospects.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. It looks like using proactive social listening to find themes and ideas for your marketing campaigns.