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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. What is CRM Reporting? What is CRM Analytics?

CRM 115
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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

This targeted approach enhances efficiency, reduces costs and improves overall outcomes, demonstrating the principle’s transformative potential in strategic decision-making. Look for tools that: Drive multiple KPIs : For example, a CRM that improves lead quality, shortens sales cycles and boosts customer retention.

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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. to optimize campaigns This process aligns activities to overarching business objectives.

Transform 130
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How Anonymous Website Visitors Impact Your Marketing ROI

Customers.ai

Capturing even a small portion of these anonymous users can transform your ROI. Key Metrics to Track When tracking the ROI impact of visitor identification, focus on these key performance indicators: Conversion Rate Improvements : Are more visitors turning into leads or customers? And thats just the starting point.

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How to Create a Social Media Report: 6-Step Guide

SocialPilot

Lets dive in and transform the way you look at social media performance. A social media report is a comprehensive document containing all the key performance metrics to understand how your efforts are performing. What Is a Social Media Report? But it doesnt stop there.

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How to Create Effective Email Workflows for E-Commerce Programs

Lynton Web

The automation of email workflows can transform partner communications into a more efficient, scalable system, enhancing engagement and performance across the board. A few key components must be considered during this phase. Learn how Lynton transformed Therma-Tru Doors Customer Loyalty Program.

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How to Use HubSpot for Franchises

Lynton Web

HubSpot offers a comprehensive solution that transforms franchise operations through intelligent automation and centralized management. Performance Analytics and Reporting Transform your franchise's data into actionable insights with HubSpot's comprehensive analytics suite. With over 750,000 franchises in the U.S.