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What we learned about marketing in 2024

Businesses Grow

Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. Every day is a new marketing day. As the big tech companies race toward AI dominance, they are systematically and unabashedly breaking the law as part of their business strategy.

Gen Z 100
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Why we care about email marketing: A marketer’s guide

Martech

Permission has evolved from a vague concept to a best practice and now to the law in most countries around the world. The evolution continues, too, because permission is now intertwined with privacy expectations, both from the individual’s perspective and as enshrined in law in just about every country with commercial email senders.

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How to Calculate Your Total Addressable Market (TAM)

Lusha

Illustrative Example Let’s bring this bottom-up approach to life with an example: Imagine you’re launching a new CRM software for small businesses. Example: Let’s say you’re selling CRM software for small businesses. The overall market size is estimated at $500 million per year. million per month.

Price 52
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Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Adobe Experience Cloud Blog

That’s when new technologies such as data-mining and sales force automation (soon to be called CRM), started to make their presence felt in business. Moore’s Law ). The “left brainers” saw the fast growing opportunity and jumped into the business to manage the new demand gen programs.

CRM 104
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Influencer marketing: The bridge between B2B brands and genuine connections

Martech

It’s CRM tailored for influencer outreach. Dig deeper: It’s time to prioritize customer experience in B2B Best practices for B2B influencer marketing campaigns Here’s your go-to checklist to ensure your influencer campaign hits the bullseye. Ensure adherence to all tech standards and advertising laws.

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Dissolving martech? Tech stack aggregation brings more power to marketing, more control to IT

Chief Martec

It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. It occurred to me a couple of years ago that this same dynamic was happening inside companies’ tech stacks. It heralds an exciting road ahead.

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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Promote “sexier” adjacent activities Email is old enough to face perennial discussions about its demise (see: the Mailchimp and London Design Museum’s tongue-in-cheek exhibit Email is Dead ) and that means that there are plenty of shiny new marketing channels to compete against.