Martech

AUGUST 22, 2024

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. Additionally, the HubSpot CRM is designed for a quick installation and fast time to value. Depending on team size, it could be with the CRM team.”

CRM 119

CRM CMO Management Communications 119

Martech

AUGUST 12, 2024

Even the best CRM is nearly useless without clean data. Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. You may need to change a setting or process in your CRM or cross-platform processes.

Health 117

Health CRM Communications User-Generated 117

Marketing Insider Group

SEPTEMBER 23, 2024

You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts.

Management 123

Management CRM Analytics Marketers 123

MarketingOps

DECEMBER 10, 2024

The Problem with CRM Adoption If your company has invested in a Contact Relationship Management (CRM) tool whether its Marketo, Salesforce, HubSpot, or Zoho then by definition it has adopted that CRM. For the sake of our conversation, lets establish some definitions what do I mean by CRM adoption and utilization ?

CRM 130

CRM Manufacturing Management Marketing Automation Platform 130

Martech

JUNE 21, 2024

Your company just bought a shiny new CRM. Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. Now, who drives it?

CRM 113

CRM Product Education Communications 113

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Companies spend 19.9%

New Technology 289

New Technology CMO B2C Marketers 289

Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. By using CRM growth strategies in your business, you can take advantage of the potential of customer data, refine workflows, and create targeted strategies for meaningful interactions.

CRM 98

CRM Management Customer Analytics 98

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. What is CRM Reporting?

CRM 113

CRM Analytics Key Performance Indicator Transform 113

Martech

JULY 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). The language model is based on content from MarTech embedded on top of ChatGPT.

Management 108

Management eCommerce CRM User-Generated 108

The LeadG2 Blog

OCTOBER 31, 2024

When people think of HubSpot, they often associate it solely with customer relationship management (CRM). While it's true that HubSpot offers a powerful CRM tool, that’s just scratching the surface. For those focusing on marketing without needing HubSpot’s CRM, there’s still a world of functionality to unlock.

CRM 90

CRM Marketers Marketing Management 90

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing. A CRM system simplifies these processes by serving as the central hub.

CRM 57

CRM Management Analytics Communications 57

Aspiration Marketing

SEPTEMBER 12, 2023

The HubSpot CMS Hub is a powerful facilitator of content management built on one of the industry-leading CRM solutions. How can it revolutionize your content management efforts? It offers a meaningful way to streamline, organize, and optimize your website's content while involving team members across the organization.

CRM 286

CRM Management Content Marketing Marketers 286

Marketing Insider Group

FEBRUARY 10, 2025

Customer Relationship Management (CRM) systems automate part of the relationship-building process so businesses can build strong customer connections. This technology manages and analyzes customer interactions so enterprises can create long-term relationships. It’s a strategy for building lasting customer relationships.

CRM 94

CRM Customer Transform Customer loyalty 94

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. What is Customer Relationship Management (CRM)?

CRM 70

CRM Transform Marketing Automation Platform Marketers 70

Hubspot Marketing

JULY 12, 2024

Having a hard time finding clear info on community management tools? Community management” covers a wide range of jobs, and they’re not going to have the same software needs. I chatted with a range of community management veterans from Square, Pocket CCO, and our very own Community Strategy & Operations team.

Management 96

Management CRM Price Analytics 96

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 94

Management Marketers Marketing CRM 94

Martech

NOVEMBER 11, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking.

Management 105

Management CMO Marketing Automation Platform Marketers 105

Martech

SEPTEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Explain the role of a MarTech Manager. Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization.

Management 94

Management CMO Key Performance Indicator Marketers 94

Aspiration Marketing

OCTOBER 9, 2023

HubSpot is a powerful CRM platform that can help businesses of all sizes to grow. A HubSpot Admin is responsible for setting up and managing your HubSpot account, ensuring that it is configured correctly and that your team is using it effectively. That's where a HubSpot Administrator (Admin) comes in.

CRM 273

CRM Management 273

Marketing Insider Group

FEBRUARY 5, 2025

Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. What is CRM Workflow Automation?

CRM 67

CRM Transform Customer Journey Communications 67

Aspiration Marketing

APRIL 18, 2023

Businesses seeking an integrated tool that maximizes the potential of customer relations management (CRM) while focusing on sales should consider the Sales Hub available through HubSpot.

CRM 238

CRM Management Customer Marketers 238

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 121

CRM Transform Marketers Marketing 121

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. Try UTM.io

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years.

Management 132

Management Transform CRM SEO 132

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Key Performance Indicator 105

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 105

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Why is Online Review Management Important? Let us look at some powerful reasons behind why online reviews management is important: 1.

Management 89

Management User-Generated Price SEO 89

Hubspot Marketing

FEBRUARY 14, 2024

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. It was a lot.

Management 136

Management Price User-Generated CRM 136

Buffer Marketing

SEPTEMBER 2, 2024

Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list. At a glance: The 7 best social media management tools (and various alternatives) Click on one of the tools below to jump to a section, or scroll on for a big-picture overview in the table. Free forever for up to 3 channels.

Management 104

Management Price CRM Social Media Marketing 104

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Transform 125

Transform Whitepaper Thought Leadership Customer Journey 125

SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. In this section, we’ll explore the key activities involved in implementing a robust review management strategy.

Management 88

Management CRM Price SEO 88

SocialPilot

DECEMBER 18, 2024

Yet, as a small business owner wearing many hats, finding the time to collect and manage reviews can feel like one more daunting task on an already overwhelming to-do list. In this blog, we are laying out all the reasons why your small business needs an online review management tool. And thats not all. The solution?

Transform 98

Transform Management User-Generated Energy 98

Martech

JANUARY 27, 2025

B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales ability to follow up effectively. At the heart of this frustration is a structural problem rooted in CRM systems. Marketing warms them up. Its all about mindset.

CRM 103

CRM Communications Marketers Marketing 103

Hubspot Marketing

SEPTEMBER 25, 2023

But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. HubSpot Marketing Hub offers AI tools including Content Assistant, a content creation tool for bloggers and web copywriters.

Transform 138

Transform Price User-Generated CRM 138

Martech

FEBRUARY 4, 2025

You likely have a favorite project management tool. Now, everyone is going to be using the same project management tool. As long as it has these nine features, you can still manage your projects and keep the team connected. Kanban boards Kanban boards let you visualize the workflow of your team’s marketing projects.

Management 72

Management Marketing Automation Platform Marketers Marketing 72

MarketingOps

FEBRUARY 12, 2025

As the founder of a generative enterprise AI company, I’ve had countless discussions with Marketing Operations leaders over the past 2 years. While this article is focused on marketing operations, the same concept applies to those working in operations, data, BI, and analytics.

CRM 130

CRM Whitepaper Health Analytics 130

Martech

OCTOBER 1, 2024

I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. Natural language prompting for customer data management. Even if a marketing team doesn’t use AI to “learn Vlookup,” the same outcomes can be achieved through natural language prompting.

CRM 116

CRM User-Generated Marketing Automation Platform Marketers 116

Hubspot Marketing

OCTOBER 3, 2024

So why does go-to-market feel so hard, slow, and disconnected? Two words: legacy CRM. The concept of customer relationship management (CRM) has existed for decades, and there are more tools than ever for understanding and engaging with customers. But I want to talk about one of those attributes in particular: easy.

Product 124

Product CRM Transform Manufacturing 124