Remove CRM Remove Management Remove Partner Marketing
article thumbnail

How to align your martech COE with organizational and go-to-market goals

Martech

Partner marketing Role: Use partnerships to extend market reach. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Expand partner-driven revenue by 30%. Use case: Use mobile event apps for real-time engagement, capturing feedback and integrating it with CRM for immediate action.

article thumbnail

How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Roles based on management scope: Individual Contributor. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing.

CRM 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. Key Takeaway: Marketers today have a choice.

article thumbnail

21 High-Powered Takeaways from Ad Universe Summit

Customers.ai

Reduce Bounce Rates with Mirrored Landing Pages – Steph Carcamo Partner Marketing Manager at J ustuno How many times have you clicked on an ad only to be taken to a generic landing page? Create Custom Rules to Avoid Google Partner Network – Greg Kohler Sr. Watch the replay for more details from Nick.

article thumbnail

Transcript of Staying True to Your Core While Growing Your Business

Duct Tape Marketing

So we bring together business phone service and a number of other ways to communicate all together so businesses can prospect, engage, and manage their customer relationships in one place. So we have a number of ways that we go to market and we, so we have an inside sales leader on the sales side and then an inside sales marketing leader.

article thumbnail

Making Sense of the Chaos: Social CRM with Bill Odell

Adobe Experience Cloud Blog

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities.

CRM 81
article thumbnail

113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too. Advertising category on Duct Tape Marketing. DivvyHQ – Full featured editorial calendar for managing all content and content teams. Further Reading.