SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Why is Online Review Management Important? Let us look at some powerful reasons behind why online reviews management is important: 1.

Management 89

Management User-Generated Price SEO 89

Litmus

SEPTEMBER 25, 2024

This is where you keep things fresh and remind them why they stuck around in the first place. Quick tip: Keep it fresh and relevant, and remind them why they fell in love with your brand in the first place. Try Litmus Personalize Lifecycle marketing FAQs Is lifecycle marketing the same as CRM?

Management 94

Management Marketers Marketing CRM 94

SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. In this section, we’ll explore the key activities involved in implementing a robust review management strategy.

Management 88

Management CRM Price SEO 88

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Quick Takeaways: Expert management optimizes workflows.

Transform 66

Transform CRM Customer Analytics 66

SocialPilot

DECEMBER 18, 2024

Yet, as a small business owner wearing many hats, finding the time to collect and manage reviews can feel like one more daunting task on an already overwhelming to-do list. In this blog, we are laying out all the reasons why your small business needs an online review management tool. And thats not all. The solution?

Transform 98

Transform Management User-Generated Energy 98

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Tangible Steps: Campaign Management: Take ownership of specific campaigns.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Martech

MARCH 20, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Currently, A/B tests are available for CTAs placed on your website, with email CTA testing not yet supported.

CRM 98

CRM User-Generated Management Communications 98

SocialPilot

JANUARY 6, 2025

That said, acquiring and managing these reviews isnt easy. However, manual review management is fraught with several challenges. Respond Promptly Lastly, manual review management is susceptible to human error, such as typos, incorrect information, or missed reviews. Thats where Google review automation comes in.

CRM 110

CRM Management User-Generated Price 110

SocialPilot

DECEMBER 10, 2024

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified G2 Review 4.

Management 75

Management Non-Profit User-Generated Price 75

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 115

eCommerce Transform CRM Price 115

Martech

JANUARY 27, 2025

At the heart of this frustration is a structural problem rooted in CRM systems. I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect. Seriously, why even bother using this in the first place? Once a Lead becomes a Contact, thats it its a one-way trip. Processing. See terms.

CRM 114

CRM Communications Marketers Marketing 114

Martech

SEPTEMBER 6, 2024

HubSpot updates managers shouldn’t miss Enhance CTA performance with Smart Content What’s new : The new CTA editor allows you to create Smart Content variations for CTAs, enabling more personalized experiences for your website visitors. Users no longer need to scroll through multiple sections to gather important information.

CRM 112

CRM User-Generated Analytics Management 112

Martech

JULY 31, 2024

Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Responsible list management to stay under spam thresholds means subscriber volume will likely decrease over time. Once your tighter standards are in place, I recommend setting a revised acquisition target.

Customer Acquisition 119

Customer Acquisition CRM Email Marketing Place 119

Search Engine Land

AUGUST 14, 2024

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. Qualifying leads for ad platforms using CRM data. Managing new or smaller accounts. Connect your CRM. What AI looks like in different ad platforms.

Advertising 116

Advertising Advertisers Branding CRM 116

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Try the best social media management tool for free for 30 days.

Analytics 114

Analytics PR Price CRM 114

Hubspot Marketing

FEBRUARY 26, 2025

That experience pushed me to develop a systematic approach to stakeholder management. The map becomes your guide for managing expectations and preventing conflicts before they happen. Product Marketing Manager: Product positioning and feature communication. Product Manager: Technical accuracy and feature roadmap.

Finance 105

Finance Transform Communications CRM 105

Martech

SEPTEMBER 25, 2024

Features lead marketers to look for replacements While cost is important for replacement applications, the survey found it’s features that are most likely to send marketers and marketing operations professionals looking for a replacement in the first place. Source: 2024 MarTech Replacement Survey.

Marketing Automation Platform 110

Marketing Automation Platform CRM Price Marketers 110

Martech

SEPTEMBER 12, 2024

This is how SFDC became much more than a CRM , with marketing automation tools and — something that is particularly relevant to the discussion around data — a customer data platform ( CDP ). Integrating more features naturally drives customers to the platform and the core CRM product. Will other CRMs be on the podium?

Marketing Automation Platform 107

Marketing Automation Platform CRM User-Generated Price 107

Sprout Social

FEBRUARY 18, 2025

Managing a successful social media strategy today is about more than just creating and publishing high-quality content. Use social media inbox management techniques to make sure youre interacting with each of these engagements properly. The importance of efficient social media inbox management Nobody wants to be ignored.

Management 64

Management CRM Communications Customer 64

The Marketing Operations Leader

JANUARY 27, 2025

Tech stack integration for seamless operations : Explore advancements in tech stack integration and data management for optimal CRM and ESP functionality. The way the hiring manager answers these questions will tell you if this is the right place for you to grow. What’s the team culture like?

CRM 130

CRM Email Marketing Traditional Marketing Management 130

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This enhancement also saves a lot of time and puts more of your vital product information in one place. Having all of this information in one place will be a significant time saver.

CRM 109

CRM Analytics Place Product 109

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. How it helps you This update gives marketing managers greater visibility into how campaigns impact contacts at each stage of the buyers journey.

CRM 99

CRM Health Transform Management 99

Hubspot Marketing

SEPTEMBER 6, 2024

Pros Easily integrates into your CRM. What I like: If you’re already using the HubSpot CRM, using Content Hub for marketing- and content-related purposes makes sense. I like that all aspects of your ecommerce business, from sales to content creation to customer outreach, are housed in one customer-focused CRM. Churn management.

eCommerce 100

eCommerce Price Transform CRM 100

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. The suggestions may include unsubscribing.

Email Marketing 116

Email Marketing Copywriting User-Generated Promotion 116

Martech

JANUARY 8, 2025

The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). From there, use your CRM to send recap emails or next steps within two hours of the meeting. Also, work with sales to ensure your CRM integrates perfectly with tools that make this process efficient.

CRM 121

CRM Customer Acquisition Analytics Communications 121

Welcome Software

JANUARY 10, 2025

Well apparently, a metric sh*t ton of content management systems. We’ve scoured the CMS market and rounded up the seven best content management systems in 2025 to help you find the perfect fit for your business. And Optimizely doesn’t stop at simplifying content management and delivery (oh, no!)

Management 52

Management eCommerce CRM Analytics 52

Hubspot Marketing

MARCH 1, 2023

What problems and obstacles do you face as a project manager? To state the obvious, project management can be tricky. So, if you’re in a project management position, starting with the basics is your best bet. The Project Management Lifecycle Regardless of size or scope, all projects follow a similar process.

Management 144

Management Key Performance Indicator CRM Communications 144

Sprout Social

SEPTEMBER 26, 2024

An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy. Step 3: Use Case Management to resolve customer issues faster Use Message Actions to categorize messages and track what’s complete and what requires further action.

Analytics 99

Analytics Social Media Marketing Marketers Marketing 99

Hootsuite

NOVEMBER 28, 2022

That’s why customer experience management is a quick way to win people’s hearts. In this article, we’ll walk through what you need to know about customer experience management and how it can improve your business, including the top customer experience tools and tactics you can try yourself. Well, not really.

Management 140

Management Customer CRM Customer Journey 140

Martech

JANUARY 8, 2025

For instance: Senior management needs clear performance indicators like percent against sales targets or YoY comparisons. It’s also important to note differences between data sources, like GA figures excluding returns while backend CRM data includes them. Tailoring reports to their audience is also essential.

Analytics 107

Analytics eCommerce CRM Retail 107

illumin

AUGUST 15, 2024

One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience. This lets advertisers reach the right audience, in the right place, without wasting time and effort on irrelevant locations. You can use this audience to increase reach or to suppress a list of unlikely voters.

Advertising 105

Advertising Advertisers Transform CRM 105

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. When we surveyed nearly 1,000 marketers about how they use email in lifecycle marketing, expanding email personalization was the second-highest priority this year, followed closely by improving data management.

CRM 85

CRM Management Email Marketing Transform 85

Hubspot Marketing

FEBRUARY 15, 2023

Effective sales lead management is one of the core principles of any successful business. When you get lead management correct, you can convert more prospects into customers, streamline operations, and improve the sales experience. But it's not always clear how to create an effective lead management process. Data storage.

Management 133

Management CRM Telemarketing Inbound Marketing 133

Hubspot Marketing

NOVEMBER 14, 2024

The copy would be ghostwritten as a board member, program manager, or even program beneficiary. But, AI tools can help you include personalized information from your CRM to humanize copy. With all these pieces in place, you can start running your campaign. Generalized brand building has a vital place in our marketing toolkits.

Direct Mail 127

Direct Mail Marketers Marketing Email Marketing 127

Hubspot Marketing

MARCH 3, 2023

Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) What is the purpose of community management? Community management is also an umbrella term; there are many forms that live beneath it.

Management 145

Management User-Generated Analytics Communications 145

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years.

Management 132

Management Transform CRM SEO 132

Hubspot Marketing

SEPTEMBER 24, 2024

In my opinion, there’s a time and a place for generative AI. AI and automation in project management tools mean that marketing projects will manage parts themselves. AI and automation in project management tools mean that marketing projects will manage parts themselves. Project management tools are a must for me.

User-Generated 109

User-Generated Price Marketers Marketing 109