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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. The job titles don’t reflect many social media managers’ seniority yet—but they should.

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. It’s a tall order, and you want the very best.

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The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

Keeping track of these indicators helps customer success managers effectively predict whether or not a customer will remain loyal when it’s time to renew. Also look at call history within your CRM tool. Renewal value. Net Promoter Score. Product usage/feature usage.

Customer 134
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A marketer’s 2022 guide to Marketo: What it does today

Martech

Real-time data capture and bi-directional data integration sync with CRM. Lead management. Marketo offers campaign cloning across programs, workflows, and assets and integrates with Salesforce, Microsoft Dynamics, SAP, and other CRM systems to increase lead management effectiveness. Video/interactive applications.

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Marketo Engage Integrates with SAP Cloud4Customer for the Ultimate Customer Experience

Adobe Experience Cloud Blog

The golden rule for business success is to put the customer first – a lesson learned across many industries over the past few decades. Today, putting your customers first is a mere necessity rather than a competitive strategy, and customer experience management (CXM) is the largest and most rapidly-growing enterprise software category.

Customer 114
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Get your front row seat for the race to be the B2B revenue platform of record

Martech

Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue. MAPs and CRMs, while workhorses, haven’t been entirely effective in enabling marketing and sales teams to execute the transition.

CRM 119
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HubSpot’s April 2024 updates: More AI tools, refined service features and more

Martech

Automated user management in workflows. Comprehensive campaign management with marketing event e enhancements. Flexible meeting allocation with weighted rotation option What’s new: HubSpot now enables weighted rotation settings for meetings booked from within the CRM, allowing customized distribution of meetings among team members.

Transform 130