Adobe Experience Cloud Blog

JULY 23, 2009

How is B2B PPC campaign management different from B2C? To get at the true value of leads we need to access data beyond AdWords or analytics — we need to go into the marketing automation or CRM system. How do B2B marketing automation and lead management platforms like Marketo influence your decisions when managing a paid search program?

Thought Leadership 134

Thought Leadership B2C CRM Advertising 134

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Are they founders, managers, or directors? What are their business goals?

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For more nearly 40 years, Customer Relationship Management (CRM) has beeb software-based and data-driven. We started this series of content marketing analyses with Master Data Management. What is CRM and why is it important?

CRM 139

CRM Content Marketing Non-Profit Marketing 139

Adobe Experience Cloud Blog

APRIL 26, 2018

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Now you have two Anns in your CRM!

Marketing Automation Platform 134

Marketing Automation Platform CRM Thought Leadership Law 134

Adobe Experience Cloud Blog

APRIL 22, 2019

The asset management industry isn’t what it used to be. Today’s evolving industry landscape has introduced unexpected challenges for asset management firms—and marketing leaders are under pressure to keep up. Today’s investors expect their communications with asset managers to be personalized and highly relevant to their needs.

Management 133

Management Thought Leadership CRM Fashion 133

Martech

FEBRUARY 10, 2025

Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there. Should this tool connect to your CRM? Upcoming events or thought leadership that match their interests. The content theyve engaged with.

Thought Leadership 84

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 84

Adobe Experience Cloud Blog

AUGUST 28, 2015

Marketing automation software empowers marketers by creating workflows to automate marketing programs, campaigns, and processes, including event management and promotion and post-event follow-up with targeted messaging that takes their persona and event attendance into account. Cue marketing automation ! Here they are…”.

Management 134

Management Thought Leadership CRM Promotion 134

Adobe Experience Cloud Blog

OCTOBER 14, 2008

From reading your blog, I see that you write a lot about lead management and lead generation, what are your top 3 tips to help companies develop integrated campaigns to generate more high-quality sales leads? Eventually, we convinced our product manager to call the prospect. But it's a good thought leadership vehicle.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. I thought about the people I knew and the money they had, and then politely declined his offer to live off of Ramen noodles for the foreseeable future.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 15, 2009

Companies are now finding that CRM alone is not enough, or that one size fits all. What we've labeled CRM 2.0 includes dozens of categories and hundreds of new solutions that increase basic CRM capabilities. You may have technology in place but is it being used. Is it useful?

Thought Leadership 63

Thought Leadership Management CRM Retail 63

Adobe Experience Cloud Blog

MAY 13, 2009

These services alert marketers and sellers to key events, management changes, and more -- all within their CRM system. Lead generation, lead management and. But if I had to choose one, I'd say lead management since it encompasses everything after you find a new, qualified lead, including lead nurturing. lead nurturing.

Thought Leadership 67

Thought Leadership Whitepaper Marketing Marketers 67

Adobe Experience Cloud Blog

JANUARY 12, 2010

To achieve this, CMOs should adopt an analytical management model coupled with full transparency and shared performance metrics with sales. Additionally, technology lays bare the ‘games’ both sales and marketing play to manage internal perceptions often to the unintentional detriment of the company and customers.

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88

Hubspot Marketing

DECEMBER 18, 2024

Thought leadership. You establish your brand as a thought leader in the space. This fill the gap approach not only helps you offer value to your audience but also allows you to establish yourself as a thought leader in your niche. When youre the first to address a trending or underserved topic, search engines reward you.

Marketing Strategy 98

Marketing Strategy Thought Leadership Marketing Marketers 98

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

That means you need the right team to manage your marketing automation platform. He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. It’s a tall order, and you want the very best.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

AUGUST 17, 2016

Author: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? If you’re a marketer using Microsoft Dynamics CRM, that tool is often a complete marketing automation platform. If so, keep reading….

CRM 91

CRM Customer Marketing Automation Platform Thought Leadership 91

Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. We'd discovered over years of consulting to Sales and Marketing VPs that most firm's CRM systems were not really functional. Loyalty of new customers.

Thought Leadership 83

Thought Leadership CRM Customer Acquisition B2C 83

Adobe Experience Cloud Blog

MAY 8, 2015

I don’t know many marketers that want to spend their days cleaning and managing data. No matter how well-maintained your data is—whether it resides in your CRM or on a spreadsheet—as you upload it into your automation platform, it’s important to take the opportunity to clean it. We all know that data is not sexy.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership CRM CMO 134

Adobe Experience Cloud Blog

JULY 2, 2015

CRM integration. Lead management. Resource management. Campaign management. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] What Every Marketer Should Know: What Is Marketing Automation? Social marketing. Marketing programs. Prediction/scoring.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

JUNE 4, 2013

Our comprehensive solution includes great email capabilities, but goes much deeper to include enterprise-class marketing automation, social marketing, marketing financial management, and revenue cycle analytics. Independently rated the leader. Modern Marketing'

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

AUGUST 27, 2013

Enjoy the exciting activities available in Republic of Lead Management, relax in style on the island of CRMica, and be part of the hustle and bustle in the United States of Lead Generation. This field guide also indicates features that are typically found (and not found) in CRM solutions and Email Service Providers (ESPs).

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Marketing 134

Adobe Experience Cloud Blog

JANUARY 27, 2016

Author: Sean Zinsmeister It used to be that prospect management meant dolling out “ Glengarry Leads ” to add to your Rolodex, keeping a spreadsheet of top prospects, or most recently populating an empty CRM database with leads that seem to “look good.” The current state of disconnect. So what does it mean for marketers?

Management 89

Management Thought Leadership CRM Marketing Automation Platform 89

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines. You need a few different appeals to reach buyers, living the pain, managing the pain, and deciding on spending money to solve the pain.

Transform 82

Transform Marketing Marketers Gen Z 82

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. When families faced life in lockdown and children began distance learning earlier this year, parents needed support, resources, and tools to help manage. According to UNESCO , 80% of children globally (1.37 billion students!)

Thought Leadership 174

Thought Leadership Advertisers Advertising CRM 174

Adobe Experience Cloud Blog

MARCH 25, 2016

In this blog, I’ll describe one of the key roles that is making an impact in today’s marketplace, the Marketing Systems Manager, and how to get your foot in the door: What is a Marketing Systems Manager? Master of pipeline management, funnels, and the customer lifecycle. What does a Marketing Systems Manager do?

Management 90

Management Thought Leadership CRM Marketing 90

Adobe Experience Cloud Blog

MARCH 26, 2015

Content Marketing Management. I know first hand how difficult it can be to project manage your content marketing. Luckily, today’s vendors can help you manage the content marketing process from end-to-end. Luckily, today’s vendors can help you manage the content marketing process from end-to-end. Social Management.

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Lynton Web

MAY 8, 2025

Review generation and management across Google, Yelp, and Facebook builds credibility, improving search rankings through positive sentiment and engagement. LinkedIn : Professional networking, corporate partnership development, and thought leadership content. Several options are tailored to the recreation center's needs.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Adobe Experience Cloud Blog

NOVEMBER 22, 2016

For example, if your company has a customer relationship management (CRM) software, most likely one of your keywords is “CRM management.” But when people type “CRM management” into Google, what are they really looking for? For “CRM management,” Google returns almost an entire page of definitions.

SEO 134

SEO CRM Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

JUNE 12, 2013

Author: Bill Binch Little did I know that when I started selling 20 years ago, I’d end up creating, managing, and espousing Service Level Agreements. The hand-off today between marketing systems (used by the marketers) and CRM systems (used by sales) now permits you to determine when a lead gets passed.

CRM 134

CRM Thought Leadership Management Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

A: We have about 50 people in the marketing team across 25 countries between product marketing and in country field marketing managers. Marketing wasn’t even part of the Senior Leadership Team – we had to shift our mentality to become a marketing first culture. Q: How large is your marketing team and what is the coverage model?

CRM 134

CRM Thought Leadership Entertainment Marketing 134

Adobe Experience Cloud Blog

JUNE 24, 2015

You had the data list pulled from your demand gen team a month ago—but your CRM data has not been refreshed in a while. This is why it’s imperative for your CRM data to be of the highest quality, which means having high quality identity data. Next, you need to ensure that your CRM database is up to your standards with complete records.

Direct Mail 134

Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads.

Thought Leadership 61

Thought Leadership Whitepaper Shipping User-Generated 61

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management? Technical background is important.

CMO 102

CMO Management Thought Leadership CRM 102

Martech

JUNE 21, 2024

HubSpot’s Smart CRM now works with LinkedIn Sales Navigator to make your sales team more efficient and effective. Sellers can now access LinkedIn insights directly within HubSpot, update CRM records with real-time information and log key activities with ease. The technology to manage and track it all. The right audience.

CRM 131

CRM Thought Leadership Customer Acquisition Marketing 131

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. In short, your CRM. CRM holds hostage all of your sales opportunity, pipeline, and order value information and it’s built to track sales reps instead of buyer behavior. The same is true in marketing.

CRM 154

CRM Thought Leadership Advertising Advertisers 154

Adobe Experience Cloud Blog

JANUARY 19, 2017

At Marketo, we use some of the best and most efficient technologies in the market: Customer Relationship Management (CRM): A CRM system is the main database for all your information about accounts, contacts, and opportunities.We In our case, we use LinkedIn Sales Navigator to personalize our outreach.

Thought Leadership 132

Thought Leadership CRM Marketing Automation Platform Fashion 132

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

Gregoire Michel, Founder and Managing Partner at I nficiences Partners, explains that implementing a marketing automation system should first and foremost pay itself back by taking time out of your marketing program implementation. Use a three-tier framework to manage your lead sources. Let’s get started: Marketing Strategy.

CRM 134

CRM Thought Leadership Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

NOVEMBER 6, 2018

We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team. Marketing operations must deal with challenges including time management , expectation management, system limitations, training, and enablement. 2) Define Fields in Your CRM Systems.

CRM 134

CRM Thought Leadership Communications Marketing 134