Martech

JULY 29, 2024

Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). Consistent branding: By using a DAM to manage digital assets, organizations can ensure that all content published through the CMS adheres to brand guidelines. Here’s something somebody asked me!

Management 118

Management eCommerce CRM User-Generated 118

Lynton Web

APRIL 16, 2025

Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members. Integration transforms these transactions into actionable insights that drive deeper engagement.

Transform 59

Transform Communications Customer Journey Health 59

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Quick Takeaways: Expert management optimizes workflows.

Transform 66

Transform CRM Customer Analytics 66

Marketing Insider Group

FEBRUARY 10, 2025

Customer Relationship Management (CRM) systems automate part of the relationship-building process so businesses can build strong customer connections. This technology manages and analyzes customer interactions so enterprises can create long-term relationships. It’s a strategy for building lasting customer relationships.

CRM 96

CRM Customer Transform Customer loyalty 96

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

CRM 59

CRM Management SEO Transform 59

Martech

NOVEMBER 7, 2024

They reminded us that it’s all about the account and transformed that insight from a concept into a craft. The promise here is simple: use a combination of intent data (such as keyword searches, third-party signals and industry-specific trends), CRM data and website visitation behavior to prioritize accounts most likely to convert.

Transform 129

Transform CRM Analytics Management 129

Marketing Insider Group

FEBRUARY 5, 2025

Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. What is CRM Workflow Automation?

CRM 69

CRM Transform Customer Journey Communications 69

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

Transform 136

Transform Customer CRM Finance 136

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. What is Customer Relationship Management (CRM)?

CRM 72

CRM Transform Marketing Automation Platform Marketing 72

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Salesforce: Known for its robust CRM capabilities and AI-powered Einstein 1 features. It also optimizes marketing workflows and automates customer services.

CRM 123

CRM Transform Marketing Marketers 123

Martech

APRIL 9, 2025

These tools manage tasks such as: List building. Beyond single-step tasks: The potential of full-process orchestration While many AI applications today focus on single-step tasks, the real transformation lies in full-process orchestration, which AI agents (in the future) will manage autonomously. Contact enrichment.

Transform 124

Transform Marketing Marketers Copywriting 124

Lynton Web

FEBRUARY 7, 2025

However, manufacturers who embrace comprehensive data integration and sales automation are witnessing remarkable transformations in their operations. The strategic implementation of HubSpot as a centralized platform, integrated with existing manufacturing systems, fundamentally transforms this operational landscape.

Transform 52

Transform Manufacturing Copywriting CRM 52

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. Why we care.

eCommerce 117

eCommerce Transform CRM Price 117

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Get the report now.

Transform 141

Transform Customer Health Communications 141

Martech

SEPTEMBER 1, 2021

“A lot of people feel isolated and wonder why they can’t find someone that gets them – and you can find that online in the right places,” said Melanie Aronson, founder and CEO of Panion, a community management platform. MarTech Replacement Survey finds marketing transformation is accelerating . Aronson is far from a typical tech CEO.

Transform 134

Transform CRM Marketing Marketers 134

Martech

AUGUST 8, 2024

adults will turn off cookies to manage their online privacy, so moving away from third-party dependence is still worthwhile. Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics.

Transform 125

Transform Analytics eCommerce CRM 125

Martech

SEPTEMBER 10, 2021

Good morning, Marketers, are we seeing transformation become permanent change? But are we seeing not just temporary, albeit accelerated, digital transformation in response to temporary conditions, or are we looking at permanent change? Marketing Automation (24%) and Email Distribution (23%) heads the list. Why we care.

Transform 133

Transform CRM Retail eCommerce 133

Martech

AUGUST 31, 2021

But it’s also clear that the pace of transformation is leading marketers to continually evaluate their tech stacks as platforms add features and new tools emerge that enable marketers to create, integrate and orchestrate better than before. If anything, it picked up speed. Download the report (no registration required).

Transform 129

Transform Marketing Marketers Management 129

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success. Are you getting the most from your stack?

Key Performance Indicator 122

Key Performance Indicator Transform User-Generated CMO 122

Marketing Insider Group

JULY 30, 2024

Managing your data requires robust systems like CRM platforms to organize and analyze the information. Preference Centers: Some companies have online portals where customers can manage their communication preferences, product interests, and personal information. The result is more personalized and effective marketing strategies.

Transform 126

Transform CRM Communications Management 126

Martech

OCTOBER 24, 2024

How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). Disruptors.

Copywriting 126

Copywriting Transform PR User-Generated 126

Martech

NOVEMBER 6, 2024

October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Updates HubSpot managers will love Streamline Microsoft Teams webinar registrations with HubSpot workflows. Updated CRM object merge behavior to be aware of. Quickly exclude records from active lists.

CRM 116

CRM Transform User-Generated Management 116

Martech

AUGUST 21, 2024

Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. The customer experience imperative: Moving beyond isolated tech solutions In many companies, the norm is to purchase and manage martech separately from other teams. Purpose: Digital Transformation 2.0

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Customer Transform Logistics Finance 110

Search Engine Land

JULY 25, 2024

In some companies, this step is completed with exhaustive research, business intelligence data and financial information backed up end-to-end through CRM or other platforms. Here, you’ll define the aspects needed to manage and measure the successes and provide accountability for the plan. I love hearing those stories!

Digital Marketing 110

Digital Marketing Marketing Plan Transform Law 110

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Dig deeper: 5 secrets to cross-functional collaboration in marketing Step 4: Pilot quick wins to demonstrate value Martech transformations don’t have to be overwhelming.

Transform 125

Transform CMO Analytics CRM 125

Martech

APRIL 1, 2025

Here are key considerations for building and maintaining an effective website, based on one I recently managed as part of a rebrand. Dig deeper: How to transform your website into a continuous marketing powerhouse 2. A strong brand foundation informs every aspect of your website, from design elements to content tone.

Transform 128

Transform SEO Copywriting User-Generated 128

Search Engine Land

SEPTEMBER 26, 2024

A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud. Your CRM system. Data ingestion Advertisers upload their first-party data to ADH, including customer interactions, website analytics and CRM information. Your Google Analytics account. This data is matched with Google’s ad data (e.g.,

CRM 94

CRM Transform Customer Acquisition Advertising 94

illumin

AUGUST 15, 2024

One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience. Reduce the time needed to build customer audiences and transform your campaign. You can use this audience to increase reach or to suppress a list of unlikely voters.

Advertising 105

Advertising Advertisers Transform CRM 105

Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. Conclusion Marketing leaders anticipating future trends position their brands for success.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Lynton Web

APRIL 9, 2025

When companies manage multiple brands under one corporate umbrella, lead management becomes exponentially complex. Creating a scalable, standardized lead management framework across multiple brands requires careful planning but delivers tremendous value through improved efficiency, better reporting, and higher conversion rates.

Management 52

Management Branding Transform CRM 52

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. Narrowed the scope of the AI agent by: Training it only on internal pre-approval FAQs and CRM.

Transform 133

Transform User-Generated Retail Finance 133

Martech

AUGUST 16, 2022

Ramsay identified four digital marketing trends that World Vision wanted to take advantage of with their transformation, which included acquiring and implementing a CDP. Donor data at World Vision was very fragmented before they began their transformation. Audience management. 4 digital trends for nonprofits. Data ingestion.

Transform 98

Transform Digital Trends CRM Digital Marketing 98

Lynton Web

DECEMBER 29, 2024

The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Technology Factors : Are you migrating from a legacy CRM or starting from scratch? You might eventually reach your destination but waste valuable time and resources.

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Customer Journey Customer Transform CRM 97

Lynton Web

FEBRUARY 4, 2025

Managing inventory shouldn't feel like herding cats. But here's the good news: HubSpot's platform can transform this chaos into a streamlined operation that practically runs itself. But here's the good news: HubSpot's platform can transform this chaos into a streamlined operation that practically runs itself.

Transform 52

Transform Management Customer CRM 52

Lynton Web

APRIL 23, 2025

You're facing what some marketing professionals call the "dark hole" of lead management. Signs Your Organization Has a Lead Management "Dark Hole" How do you know if your organization suffers from a lead management problem aka a dark hole"? No visibility into follow-ups, conversions, or outcomes?

Transform 52

Transform Management Branding CRM 52

Martech

DECEMBER 16, 2024

Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. However, when performance reviews hinge on how many contacts were added to the CRM, quantity is prioritized over quality.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

SocialPilot

JANUARY 30, 2025

In this blog, were diving into how automating your review collection can transform your business. With automated systems, you can send timely and personalized review requests to customers via email, SMS, or other CRM integrations. It simplifies your review management by consolidating feedback into a single platform.

Transform 40

Transform CRM Automobile Management 40