Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. Conclusion Marketing leaders anticipating future trends position their brands for success.

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Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

MAY 18, 2022

The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Register today for “Content Comes First: Transform Your Operations With DAM,” presented by Acquia. The post Webinar: Transform your content operations with DAM appeared first on MarTech.

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Transform Promotion Management Customer 105

Martech

AUGUST 16, 2022

Ramsay identified four digital marketing trends that World Vision wanted to take advantage of with their transformation, which included acquiring and implementing a CDP. Donor data at World Vision was very fragmented before they began their transformation. Audience management. 4 digital trends for nonprofits. Data ingestion.

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Transform Digital Trends CRM Digital Marketing 98

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. So here, in alphabetical order, are MarTech’s CRM experts to follow. So here, in alphabetical order, are MarTech’s CRM experts to follow.

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CRM Inbound Marketing CMO Management 122

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. What is CRM Reporting?

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CRM Analytics Key Performance Indicator Transform 115

Martech

DECEMBER 27, 2023

Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. Get MarTech! In your inbox.

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CRM Transform Customer Acquisition Analytics 115

Martech

JULY 29, 2024

Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). Consistent branding: By using a DAM to manage digital assets, organizations can ensure that all content published through the CMS adheres to brand guidelines. Here’s something somebody asked me!

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Management eCommerce CRM User-Generated 125

Hootsuite

SEPTEMBER 7, 2021

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. What is social CRM? Social CRM stands for social customer relationship management. Finally, social CRM data enables you to create highly targeted custom audiences for social ads.

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CRM Transform Place Management 139

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

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CRM Management SEO Transform 59

Duct Tape Marketing

MARCH 23, 2022

How Self-Coaching Can Transform Your Life And Career written by John Jantsch read more at Duct Tape Marketing. David is also the Co-author of his newest book – Take Charge of You: How Self Coaching Can Transform Your Life and Career. We dive into how self-coaching can help you fast-track success and transform your life.

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Transform Shipping Education Finance 99

Lynton Web

MAY 25, 2024

One powerful strategy to achieve these goals is integrating a robust Customer Relationship Management (CRM) system with HubSpot. A HubSpot CRM integration allows businesses to streamline operations, unify their data, and optimize customer interactions. What is a HubSpot CRM Integration?

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CRM Transform Communications Management 98

Search Engine Land

NOVEMBER 13, 2023

The solutions to client churn Client churn can be tackled from multiple angles, involving refined account management processes and strategic use of data-driven marketing techniques. CRMs centralize customer data, enhancing accessibility and integration with marketing tools. Get started with a 14-day free trial of CallRail today.

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Transform Whitepaper Non-Profit CRM 90

Martech

NOVEMBER 7, 2024

They reminded us that it’s all about the account and transformed that insight from a concept into a craft. The promise here is simple: use a combination of intent data (such as keyword searches, third-party signals and industry-specific trends), CRM data and website visitation behavior to prioritize accounts most likely to convert.

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Transform CRM Analytics Management 133

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. Let’s dive in. Ad campaigns.

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SocialPilot

DECEMBER 18, 2024

Yet, as a small business owner wearing many hats, finding the time to collect and manage reviews can feel like one more daunting task on an already overwhelming to-do list. In this blog, we are laying out all the reasons why your small business needs an online review management tool. And thats not all. The solution?

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Transform Management User-Generated Energy 52

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years.

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Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

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Transform Inbound Marketing Analytics CRM 92

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. We’ll cover: The benefits of CRM. Types of CRM systems available.

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CRM Finance Marketers Marketing 98

Duct Tape Marketing

NOVEMBER 8, 2023

09:06] Could you share a case where a company sought your assistance in transforming their customer experience? [13:13] Do you have an example that you can think of a company that brought you in and ask for, Hey, we need to transform our experience and maybe talk about some of the things that they did or you did or how they turned it around?

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Transform Customer Price Shipping 94

Martech

JUNE 5, 2024

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This allows for highly targeted marketing campaigns.

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Transform Communications Management eCommerce 128

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. Why we care.

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eCommerce Transform CRM Price 124

Hubspot Marketing

MAY 24, 2022

As Google's Director of Product Management, Ads Privacy and Trust, David Temkin, puts it , "Developing strong relationships with customers has always been critical for brands to build a successful business, and this becomes even more vital in a privacy-first world.". How can you prepare for a privacy-first world?

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Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Salesforce: Known for its robust CRM capabilities and AI-powered Einstein 1 features. It also optimizes marketing workflows and automates customer services.

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CRM Transform Marketers Marketing 123

Sprout Social

FEBRUARY 26, 2024

As Rebecca Taylor, Social Media Marketing Manager at UserTesting put it, “I’ve never been let down by Chewy’s team. I don’t know another brand who goes as far for their customer or makes you feel like they genuinely care the way Chewy does (if the Chewy social media manager is reading this, I’m a huge fan!)”

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Transform Customer Branding Food 76

Martech

AUGUST 8, 2024

adults will turn off cookies to manage their online privacy, so moving away from third-party dependence is still worthwhile. Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics.

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Transform Analytics eCommerce CRM 130

Martech

FEBRUARY 7, 2024

But the competitive value of AI in business lies in how it meshes with your existing tools and processes, transforming data and technology architecture into competitive assets. When integrated with Lavender AI, it can transform your email communication. Take HubSpot and Lavender AI, for instance.

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Transform CRM Finance Communications 134

Buffer Marketing

SEPTEMBER 2, 2024

Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list. At a glance: The 7 best social media management tools (and various alternatives) Click on one of the tools below to jump to a section, or scroll on for a big-picture overview in the table. Free forever for up to 3 channels.

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Management Price CRM Social Media Marketing 117

Hootsuite

OCTOBER 21, 2020

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Get the report now.

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Transform PR Communications Promotion 142

Martech

OCTOBER 9, 2024

How it helps you This new feature helps you turbocharge your data management by combining more than 40 firmographic, demographic and technographic attributes to keep CRM records accurate and up to date. How it helps you Video content is powerful but traditionally time consuming to edit and repurpose.

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Product Real Estate CRM Transform 128

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success. Are you getting the most from your stack?

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Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. We started a whole program of digital transformation focused on transforming the way we run digital media campaigns,” he said.

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Transform Fashion Health Marketers 128

Sprout Social

FEBRUARY 13, 2023

Collecting and managing customer data is ubiquitous in our digital-forward world. In this article, we’re giving you the tools to master customer data management on social media, so you can open up the door to gaining actionable business insights, improving cross-collaboration and delivering more effective sales and marketing strategies.

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Martech

MARCH 21, 2024

Mapping the transformation journey. Craft a roadmap for digital transformation with AI as a cornerstone. The outcome of this is a more future-ready martech strategy that aligns with your overarching business goals and paves the way for a smart and sustainable digital transformation. Calculated risk management.

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Martech

NOVEMBER 17, 2021

The bigger picture points to digital maturity as the main differentiator — even more so than digital transformation. You hear a lot of talk of digital transformation that has to get that done rather quickly,” said Lopez. How to transform your organization with a marketing taxonomy. Snapshot: Digital asset management platforms.

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Transform Marketers Marketing Management 133

Martech

JUNE 27, 2024

In this session, Molton Brown’s Senior Business Transformation Manager (Cosmetics), Naresh Krishnamurthy, was joined by Sunny Sangra, Director of Sales Enablement and Partnerships at Sinch. s Ecommerce Marketing Manager, Amy Childress, was joined by Kara Lewis, Attentive’s Lead Client Strategy Manager, to discuss how Replacements Ltd.

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Transform eCommerce CRM Management 109

Martech

NOVEMBER 6, 2024

October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Updates HubSpot managers will love Streamline Microsoft Teams webinar registrations with HubSpot workflows. Updated CRM object merge behavior to be aware of. Quickly exclude records from active lists.

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CRM Transform User-Generated Management 124

Martech

FEBRUARY 24, 2023

It’s surprising at this late date to see how much of marketing’s digital transformation is still a work in progress. It doesn’t matter how good your CRM is if you can’t get the data for it. Although managing customer expectations is second on the list at 37%, that’s down from 39% last year.

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