Adobe Experience Cloud Blog

JUNE 22, 2015

The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. As an example, think about a B2B manufacturer of insulation material for the construction industry.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

DECEMBER 2, 2016

Let’s say an organization wants to target the technology vertical with high-level messaging, but also wants to carve out specific sub-verticals like ‘microprocessor’ or ‘semi-conductor’ manufacturers for heightened focus. Lead-to-Account Matching.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Martech

JANUARY 26, 2024

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields. A client wants to target a nationwide manufacturer.

Customer 120

Customer Manufacturing Market Segmentation Customer loyalty 120

Adobe Experience Cloud Blog

MAY 12, 2011

That’s when new technologies such as data-mining and sales force automation (soon to be called CRM), started to make their presence felt in business. The “left brainers” saw the fast growing opportunity and jumped into the business to manage the new demand gen programs. A critical new marketing role was born.

CRM 104

CRM Manufacturing Finance Analytics 104

Hubspot Marketing

DECEMBER 13, 2023

Many inbound marketing agencies, including HubSpot partners, specialize in helping businesses with marketing automation, including email marketing, email drip sequences, lead scoring, SMS messaging, and CRM updates. And with the new Marketing AI Institute, Roetzer and his team are clearly thought leaders in marketing.

Inbound Marketing 107

Inbound Marketing PR Manufacturing Marketing 107

Sprout Social

JANUARY 9, 2024

When integrated with a company’s customer relationship management (CRM) and business intelligence software, such tools exponentially increase the output of targeted insights by cross-referencing data points and identifying patterns in customer profiles and purchase patterns.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Pam Didner

JANUARY 5, 2020

Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. B2B Marketing Forum. B2B Online.

Transform 105

Transform Marketing Marketers Digital Marketing 105