Remove CRM Remove Manufacturing Remove Thought Leadership
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Manufacturers, It’s Time to Take Back Control in the Buying Cycle

Adobe Experience Cloud Blog

Author: Peter Bell The swift digitization of the manufacturing sector continues—it’s no longer just focused on technologies that improve production and system efficiencies. This change has created a new reality for business buyers and manufacturers alike who are both becoming digitally savvy. The Sales and Marketing Blind Spot.

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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

Thought leadership. You establish your brand as a thought leader in the space. This fill the gap approach not only helps you offer value to your audience but also allows you to establish yourself as a thought leader in your niche. When youre the first to address a trending or underserved topic, search engines reward you.

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Lead Generation Best Practices: Thought Leadership with The Funnelholic

Adobe Experience Cloud Blog

For example, I was consulting for a company post-2001 whose product manager had done a great job researching and making a compelling case for targeting Tier-1 manufacturers. By the way, they never ended up selling anything to manufacturers — but they did build a real Internet business and got bought last year.

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What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015

Adobe Experience Cloud Blog

The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. As an example, think about a B2B manufacturer of insulation material for the construction industry.

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How to Automate Your Account-Based Marketing Strategy

Adobe Experience Cloud Blog

Let’s say an organization wants to target the technology vertical with high-level messaging, but also wants to carve out specific sub-verticals like ‘microprocessor’ or ‘semi-conductor’ manufacturers for heightened focus. Lead-to-Account Matching.

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Healthcare Marketers: It’s Time to Transform

Adobe Experience Cloud Blog

My team and I work closely with payers, providers, healthcare IT, wellness platforms, fitness, medical device manufacturers, and clinical service providers as their partner to grow awareness, engagement, sales pipeline, and revenue. And one thing is clear: every healthcare marketing team feels overwhelmed to some degree. .

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Is BYOD Taking Over?

Adobe Experience Cloud Blog

The impacts are far-reaching, encompassing security, service providers, device manufacturers, and tools that help companies effectively manage BYOD. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. BYOD Growth Brings Big Changes to Ancillary Markets. Tools to Manage BYOD.