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Healthcare Marketers: It’s Time to Transform

Adobe Experience Cloud Blog

It’s easy to buy software, but it’s difficult to transform. I lead an organization and team that works with healthcare marketers to help them transform to become essential to their organization’s revenue program. Healthcare marketing needs to transform. Looking for a diagnostic tool to help you start to transform your revenue?

Transform 134
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Post Performance Report: Brands transforming social customer care

Sprout Social

That level of personalization requires integrating social data with CRM software , the holy grail of seamless customer experiences. The rapidly growing condiment manufacturer is quick to respond to customer comments and questions on social. Chewy’s investment in providing top-tier service on social pays off.

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How to use AI analytics for targeted business decisions

Sprout Social

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Adopt these and other intuitive Sprout features to bring your data to life and transform your social and digital marketing strategies.

Analytics 128
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How AI Will Redefine the Modern Marketing Campaign

Adobe Experience Cloud Blog

The glut of manufactured goods created a new need: courting potential customers and standing out in an increasingly competitive marketplace. Instead of them telling their CRM and automation software whom to include in campaigns, the technology will tell marketers whom to target. Thus, modern marketing was born. Measurement.

Transform 134
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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

What do Francis Bacon and Japanese manufacturers have in common? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. You now know that PDCA was initially developed in the field of manufacturing. What is PDCA (Plan Do Check Act)? Steps in the PDCA Cycle.

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How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product

Hubspot Marketing

Two words: legacy CRM. The concept of customer relationship management (CRM) has existed for decades, and there are more tools than ever for understanding and engaging with customers. The problem is, legacy CRMs have never fully delivered on the promise of being the source of truth about your customer.

Product 110
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Best Business Intelligence Software

Neil Patel

Your BI software should seamlessly integrate with help desk tools, CRM, ERP software, advertising networks, and more. ETL (extract, transform, and load) software combines data from different sources into a single dashboard. It’s a popular choice for manufacturing, insurance, distribution, education, and government organizations.

Transform 124