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How to Calculate Your Total Addressable Market (TAM)

Lusha

This requires a mix of market research and data analysis. Market Research & Industry Data : Start by exploring industry reports, market studies, and demographic data. Government agencies, trade associations, and market research firms can be valuable sources of information. million per month.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Indirect competitors are those in the same category as you but sell different products or services and target a different market. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor.

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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

This is where businesses must leverage advanced technology. Consider integrating multiple technologies like customer relationship management (CRM) systems, marketing automation tools, omnichannel communication platforms, and data analytics. Complement your market research with data sources.

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How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

Hubspot Marketing

Pro tip: We have a free content assistant ChatSpot , which combines the power of ChatGPT with unique data sources like HubSpot CRM to streamline your working day. Explore potential disruptions, changing customer expectations, or even the impact of new technologies. That’s why 48% of marketers use generative AI for research.

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What's a Competitive Analysis & How Do You Conduct One?

Hubspot Marketing

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Provides you with a benchmark against which you can measure your growth.

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How to Create an Ideal Customer Profile (ICP) With Template & Examples

Lusha

Dive into your customer relationship management (CRM) system, sales records, and customer feedback to identify patterns and commonalities among your most successful customers. Conduct Market Research Don’t stop with your internal data. Are they in your local market, national market, or international market?

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How to Increase Revenue Generation? 9 Growth Strategies to Boost Your Business

Lusha

.” Studying Your Market and Competition To create a successful revenue strategy, you need to understand your market and competitors. Market research helps you spot trends, customer needs, and areas for growth. This helps you make your offerings unique and stand out in the market.

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