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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

NOVEMBER 30, 2023

Indirect competitors are those in the same category as you but sell different products or services and target a different market. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Publishing whitepapers/ebooks?

CRM 101
CRM Whitepaper Marketing Marketers 101
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What's a Competitive Analysis & How Do You Conduct One?

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Analyzing your competitor's website is the fastest way to gauge their marketing efforts.

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