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Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Hubspot Marketing

I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Table of Contents What is B2B market research?

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4 overlooked B2B market research methods for understanding your customers

Sprout Social

While buyers take on these tasks, it’s B2B marketer’s job to know how, why and when their brand can assist and enable buyers to check each task off their to-do list. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Refine their offerings.

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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

I’ve seen marketing teams run with generic copy from other campaigns and call it a day. Through market research and past interactions, you can build a nuanced understanding of your messaging. But, AI tools can help you include personalized information from your CRM to humanize copy. What clicks with prospects?

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How to Calculate Your Total Addressable Market (TAM)

Lusha

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. This requires a mix of market research and data analysis. This requires a mix of market research and data analysis.

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Marketing apps: 11 tools that make marketers' lives easier

Welcome Software

Special mention goes to: Marketing CRM Mailchimp goes beyond email, providing a comprehensive CRM that helps businesses understand and segment their audience, creating more targeted and effective marketing strategies. 3) Hootsuite: Simplify your social media management What is Hootsuite? Why Ahrefs?

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How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]

Hubspot Marketing

Customer Relationship Management (CRM) CRM skills demonstrate your ability to organize and analyze customer data and create targeted marketing campaigns. Best for: Sales professionals, customer service representatives, and marketing professionals.

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