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How CTV can deliver market research for B2B marketers

Martech

B2B marketers ahead of the curve have also experimented with streaming for delivering on-demand video content to prospects. Data-driven marketing has picked up in the last decade because the nature of all those digital channels are enabling you, and empowering you, to have access to the data and to act on it,” said Javidan-Nejad.

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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

Email, CRM systems, and lead-scoring tools can be a big help here. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. CRM Software: Customer Relationship Management (CRM) systems are like a central hub for all things lead-related.

CRM 52
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3 Incredibly Easy Ideas To Get Customers To Pay For Content

Marketing Insider Group

Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials? This CRM contribution is vital to your sales pipeline. This content marketing research indicates customers are counting on content to help them make their decision. GerryMoran1.png">

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Indirect competitors are those in the same category as you but sell different products or services and target a different market. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Publishing whitepapers/ebooks?

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The data analytics hierarchy: Where generative AI fits in

Martech

This is typically quantitative data from your CRM, web analytics and marketing automation systems. This comes through customer feedback, market research and monitoring trends. Companies can upload survey data, feedback questionnaires and even other market research and white papers.

Analytics 111
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Content Mapping 101: The Template You Need to Personalize Your Marketing

Hubspot Marketing

The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Whitepapers. HubSpot CRM. HubSpot’s CRM is the one tool you need to compile all of your data from current and prospective customers. Pricing: Free.

Price 145
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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Maximize Marketing Automation. Marketing automation tools are the marriage of email marketing tools and CRM. Engage Prospects with AI Chat Bots.