Martech

APRIL 19, 2023

As vendors introduce new AI-enabled capabilities, it will require reevaluating the components of the martech stack and potentially replacing anchor systems that have been in place for a long time. What today might look like mature and stable technology categories (e.g., Today’s market leaders may not be the leaders of tomorrow.

CMO 129

CMO Customer Acquisition Transform User-Generated 129

Lusha

DECEMBER 9, 2024

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. Example: Let’s say you’re selling CRM software for small businesses. The overall market size is estimated at $500 million per year.

Price 52

Price CRM Marketing Marketers 52

Martech

SEPTEMBER 25, 2023

Too often, marketers use a spreadsheet or a CRM tool to gather “insights” about their market and marketing efforts. For example, your weekly marketing reports show that your recent press release drove an uptick in the number of visitors to your website — or at least that’s what it seems like.

User-Generated 128

User-Generated Finance Marketing Marketers 128

Rock Content

AUGUST 25, 2020

Market segmentation. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. .); These resources are increasingly used by websites, e-commerce stores, social networks, and other platforms. This is the most common type of customization.

Transform 95

Transform User-Generated Whitepaper Law 95

Duct Tape Marketing

DECEMBER 4, 2024

Whether you’re a small business owner or part of a marketing agency, these predictions offer a roadmap for navigating the rapidly evolving digital ecosystem in 2025. Key Takeaways: Hyper-Personalization Is the New Standard Generative AI is making one-to-one marketing at scale more accessible. start small. start small.

Market Trends 73

Market Trends Transform CRM Marketing 73

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities.

Marketing Automation Platform 126

Marketing Automation Platform CRM Manufacturing B2C 126