Lynton Web

AUGUST 6, 2024

HubSpot's recent update to a seat-based pricing model across all Hubs and subscription tiers offers unprecedented flexibility and control over your CRM investment. Core Seats: The Foundation of Your HubSpot Experience Core Seats form the backbone of HubSpot's new pricing model. Free Tools: Yes, that's right!

Price 52

Price CRM Finance Analytics 52

Hubspot Marketing

JULY 12, 2024

out of 5 Price: Pricing only available through demo Free trial: No 2. out of 5 Price: Starts at free, paid plans start at $19/mo. The second coolest feature is the integration that automatically adds new members to your HubSpot CRM when someone joins your community. out of 5 Price: The Community plan starts at $41/mo.

Management 99

Management CRM Price Analytics 99

Hubspot Marketing

SEPTEMBER 11, 2024

There are a lot of great recruiting tools on the market, so here’s a high-level list identifying the basics of the tool, what stood out to me about the software, and the pricing information. iCIMS iCIMS offers a broad range of capabilities and applications, from a career suite to job postings management to a CRM. The Paradox.ai

Price 123

Price CRM User-Generated Analytics 123

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success. Table of Contents What is B2B market research?

Market Research 121

Market Research B2C Marketing Marketers 121

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated 105

User-Generated Price Marketing Marketers 105

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Those marketers replacing commercial martech applications were more likely to cite costs. Source: 2024 MarTech Replacement Survey.

Marketing Automation Platform 111

Marketing Automation Platform CRM Price Marketing 111

Martech

OCTOBER 22, 2024

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low code setup for branded storefronts and tools to manage products and prices. Why we care. A closer look. Processing.

eCommerce 116

eCommerce Transform CRM Price 116

Martech

JULY 11, 2024

CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance. Data integration and management Data is the cornerstone of marketing automation.

CRM 99

CRM Marketing Automation Platform User-Generated Price 99

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Wondering which of your social media tactics are working? What are social media analytics tools?

Analytics 118

Analytics PR Price CRM 118

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. Through this systematic approach, you create a framework that assigns point values to crucial pieces of criteria, properties, and behavioral actions that contacts take within your CRM. We see it a lot.

Transform 98

Transform Whitepaper CRM Price 98

SocialPilot

APRIL 3, 2025

Number of Reviews 161 Overall Star Rating Ease of Use Quality of Support Ease of Setup Minimum Pricing $89/Month Review Management Social Media Management Best For Service-Based Businesses, Mid-Size Businesses, and Large Enterprises. Once locations were verified, it allowed my company to respond to reviews in all markets. Stephen J.

Price 55

Price Non-Profit User-Generated Analytics 55

Martech

AUGUST 19, 2024

So I looked into what they are and how marketers can mitigate their impact. Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely. Project management tools come to mind.

Price 118

Price Health CRM Retail 118

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 96

Management Marketing Marketers CRM 96

The Marketing Operations Leader

APRIL 8, 2025

Hear directly from the founders and marketers who understand your world. Here are the Core Components of Go-To-Market (GTM) Technology. Here are the Core Components of Go-To-Market (GTM) Technology. Most marketers never build a sunset policy. Brought to you by Humans of Martech. That’s a problem.

CRM 130

CRM Health Price Analytics 130

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Pricing: Free plan available.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 86

Transform Marketing Marketers Gen Z 86

Martech

APRIL 15, 2025

Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. It will undoubtedly favor performance marketing channels. The result? Processing.

Whitepaper 88

Whitepaper Branding Performance Marketing Finance 88

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. How to Use AI in B2B Marketing 1.

User-Generated 130

User-Generated Food Transform Marketing 130

Martech

FEBRUARY 20, 2025

Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. So why is so much marketing focused on leads or entire accounts as a single unit? However, B2B marketing practices have evolved dramatically in recent years, often outpacing the capabilities of martech tools.

CRM 95

CRM Marketing Marketers Price 95

Customers.ai

NOVEMBER 25, 2024

Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Free Webinar: Watch Now Integrating Visitor Tracking with Your Marketing Stack: Where the Magic Happens No tool works in a vacuum, especially when it comes to ecommerce. Here’s how these integrations turn a good strategy into an unstoppable one.

eCommerce 88

eCommerce Price Customer Journey CRM 88

Hubspot Marketing

OCTOBER 29, 2024

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers.

CMO 108

CMO Real Estate CRM Price 108

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. Pricing hasn’t yet been announced. So, clearly, the platform has a lot of potential for B2B marketers. Why we care.

CRM 123

CRM Customer Acquisition User-Generated Price 123

The Marketing Operations Leader

MARCH 20, 2025

In this edition: 6 Ways GTM Teams Can Measure Operations Effectiveness The 9 Crucial Reports of the Chief Revenue Officer Podcast Interview With Meta Martech Leader Exclusive For Paid Subscribers : Things I Would Never Do Again as a Marketing Ops Leader Will You Be in Phoenix for Forrester B2B Summit?

Price 130

Price CRM Personalized Marketing Customer 130

SocialPilot

JANUARY 6, 2025

Nearly as influential as word-of-mouth marketing, these reviews can instill confidence and trust in prospective clients. There are a plethora of review management platforms and automation tools available in the market, such as SocialPilot Reviews, Birdeye, Podium, and more. So, lets begin. Why Automate Google Reviews?

CRM 110

CRM Management User-Generated Price 110

Martech

JULY 12, 2023

Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau are all slated to see increases in August. What will be affected. Why we care. Get MarTech! In your inbox.

Price 98

Price CRM Analytics Customer 98

SocialPilot

JANUARY 27, 2025

Do you know that around 77% of B2B marketers say branding is a primary goal of social media, followed closely by lead generation? An example ICP: A marketing manager at a SaaS company with 100500 employees looking for ways to streamline campaign performance reporting. So, define your goals properly. What are their business goals?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

SocialPilot

FEBRUARY 28, 2025

But heres the catchBirdeye doesnt publicly list its pricing. Yep, no easy-to-find pricing page where you can check the numbers and compare. In this blog post, well break down everything you need to know about Birdeyes pricing, what youre really paying for, and how it stacks up against competitors. Lets dive in!

Price 45

Price Non-Profit User-Generated Management 45

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. The more in-depth and relevant the page (like pricing or case studies), the higher the score. Growth trajectory Companies on a growth trajectory (e.g.,

Communications 121

Communications CRM Target Market Price 121

Martech

SEPTEMBER 5, 2024

Or maybe it’s not worth the price you’re charging? IZEA Worldwide’s IZZY is an AI assistant for influencer marketing professionals, available to users of IZEA Flex. Wick AI is a marketing platform that offers automated tools for SEO, reputation management, and social media marketing.

Retail 109

Retail CRM SEO Social Media Marketing 109

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. As marketers, we may rely on assumptions about the challenges to address and topics to cover. She said: "I think repurposing and repackaging content is the best way to scale out your content marketing efforts.

Marketing Strategy 104

Marketing Strategy Thought Leadership Marketing Marketers 104

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy.   The best social media analytics tools for marketers 1. Which type of content performs best?

Analytics 104

Analytics Price Social Media Marketing Key Performance Indicator 104

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 63

Analytics Customer Acquisition CRM Marketing 63

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Then, you analyze that data for insights to guide your social marketing strategy.

Analytics 108

Analytics Price Social Media Marketing CRM 108

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform 113

Transform User-Generated Marketing Marketers 113

Customers.ai

DECEMBER 19, 2024

Want to know which pages your lead visited, what products caught their attention, or how long they stayed on your pricing page? can also fill in gaps in your CRM with firmographic details like company size and industry. A VP of Marketing has different goals than an IT Manager. Visit your pricing page three times in a week?

CRM 83

CRM Transform Price Outbound Marketing 83

Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Lower operational costs Manual sales and marketing efforts can be expensive especially as lead volumes grow. Building efficiency in a B2B sales funnel is no small task.

Transform 80

Transform CRM Whitepaper eBook 80