Adobe Experience Cloud Blog

AUGUST 7, 2015

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

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Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level.

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Unbounce

SEPTEMBER 19, 2023

And then of course we use Salesforce for our CRM and our sales motion. Okay, so the next tool is called Optimove , and this is a data marketing automation platform. And with that in mind, then the role of content marketing is fundamental to our marketing mix and to gaining new customers efficiently.

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