Remove CRM Remove Marketing Automation Platform Remove Marketing Mix Remove Whitepaper
article thumbnail

Why Your Content Plan Must Include Interactive Content

Adobe Experience Cloud Blog

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

article thumbnail

Unprompted: 7 specialized AI tools you need to try

Unbounce

She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. And then of course we use Salesforce for our CRM and our sales motion. Okay, so the next tool is called Optimove , and this is a data marketing automation platform.